‘If you build it, they will come’. – Field of Dreams The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! It worked for Kevin Costner. He built it, they came. But, is turning cornfields into ballparks, on the off chance a long gone baseball team may show up, really the best way to go about things? Probably not. Yet, regarding SEO, that’s exactly what many people do. They start optimizing pages for specific keywords without really knowing if the impressions are even out there, if the keywords convert or if they’re even worthwhile. They use time, energy and resources without knowing what lies at...
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ! As often as we discuss different search analytics and SEO tools to check rankings, it seems we overlook ways to keep track of exactly what individual components make up the ranking. I’m not referring to the ranking URL, but the actual elements...
There is one trick I use to find listings in Google and Yahoo SERPs based on any chosen criteria:
(optional) Set Google / Yahoo to show 100 results per page;
Use SEOquake FireFox plugin to integrate a wealth old important data right within the SERPs;
Sort results based on any (!) of the chosen criteria.
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Today's Daily SEO Tip was contributed by Saptarshi Roy Chaudhury. Enjoy! 404 Errors are probably one of the most commonly found error pages in any website and the typical reaction is that your visitors would bounce off the page as soon as they see the 404 error message. Now why do we let them go and give them alternative options ? A custom 404 page can be extremely useful and at times even lower the user's...
"Nofollow" attribute is being used by more and more people now. It is a good idea to spot other people's tactics on how they are using it on their web pages. There are a few FireFox plugins that allow you to instantly see 'nofollowed' links as you browse. I am sure, most of you are well aware of those addons but I found it necessary to remind you of them: 1. Search Status highlights links...
Long tail keywords (those that consist of your core term and several modifiers) are able of sending huge amounts of traffic. Besides, the top rankings for them are not hard to achieve. The only trick is to spot the correct ones. There are plenty of methods (which also depend on the niche) but I am going to speak about identifying long tail keywords based on your current rankings and Google search referrals. Two tools you will need...
Google hates duplicate content, not only the one that involves content plagiarism but also absolutely innocent one, when identical content occurs due to the site broken information architecture or CMS. The worst part of that is that you might be totally unaware of the issue because this may be about "partial duplication", e.g. identical titles. So, here are two simple ways to find identical titles throughout your site: 1. Crawl your site with Xenu and sort...
Google cache is an awesome way to analyze the page. With it you can see:
If the page elements are correctly ordered;
How effectively you use H-headings (H1 - H2 tags);
How images are interpreted;
If links are visible;
Unlinked content versus linked content proportion, etc
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Tonight's SEO Tip has been provided by Kalai Ganesan of The Picky and may be useful for first time publishers and newbies. Enjoy :) Improving your search engine rankings is the first step to get traffic, the more traffic better profits. Optimizing your website for SEO is important. Search engine optimization simple is how you organize your site content more useful in a particular category. Here are some important steps for site to get notified by...
One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines like Google are going to consider your site as being "under construction", therefore not being useful or relevant to the...
