Mar 10 2009

Crawl Your Site for Broken Links, Errors and Duplicate Content

One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines like Google are going to consider your site as being "under construction", therefore not being useful or relevant to the human user. Your site can have all of the optimized content, titles and headers in the world, but if it is not functioning correctly, then it will not rank to the best of its ability. Working on client SEO accounts, I have run into numerous issues where fixing some internal broken...

74 Comments

Add Breadcrumbs as a Secondary Navigation Aid

Breadcrumbs use a single line of text to show a page's location in the site hierarchy. They are very helpful both for SEO and enhanced usability: From SEO perspective, breadcrumbs allow for "reversed" crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to higher levels); From usability point of view, breadcrumbs help users to  understand where they are in relation to the...

19 Comments

Test Your Page Title with PPC

The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test. We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...

21 Comments

Dig into Your Search Referrals for Content Ideas and SEO

Today's tip has something to do with my tip on increasing your search ranking by exploring your current positions and search referrals and then interlinking potentially powerful pages. Friday SEO tip is provided by Alexander Villamizar of Latam SEO. Keep an eye on keywords people are using to get to your site.  When I check that list for my site, I might find that there are some visits for a keyword that...

34 Comments

Are You Making the Most of Your Page H1 Tag?

Despite the fact that it is still unconfirmed and unclear how much heading tags affect the actual search algorithm, H1 tag is most likely to matter a lot (I believe many SEOs will testify for that relying on their experience). Therefore it is really essential to use it correctly. So today I am offering an essential checklist for you to proofread your global H1 tag usage: H1 tag should be present on each page: heading...

53 Comments

Forget about Keyword Density

I know, this is a well-discussed topic but believe it or not I have to deal with this misconception daily. People still try to repeat the keyword phrase a set number of times to make sure a search bot will understand it. Here's the news, search engines have become much smarter now - they don't need that much effort from your part to understand you. Why is the concept of keyword density so dangerous? First of all,...

54 Comments

Use Keywords in Your Business Name for Local SEO

Today's Daily SEO Tip was contributed in part by Gerald Weber. This is a very simple yet effective SEO tip for local businesses & regional brick and mortar stores, especially if you're looking to rebrand or start a business from the ground up. Make sure to make and brand your business name with your main keywords in it if possible. This is important for communicating what your business does along with achieving organic search results...

31 Comments

How to SEO Your Title Tags for Blogger and Wordpress

Today's Daily SEO Tip is a guest post by Saptarshi from SEO Kolkata. Most bloggers are satisfied with the default structure of the blog but if you would like to improve yours a little the easiest way is to do it by optimizing the title tag. The default title structure in most common blog platforms is "Blog Title - Post Title". What this means is that your most relevant keywords that are in your...

26 Comments

The Great Big List of SEO Tips

On Tuesday, the launch day of DailySEOTip.com, I asked various SEO's to send us their SEO tips by twittering about them with a reply back to my Twitter profile. Ask and you shall receive! This fabulous group of Twitter using SEO's replied back with some excellent tips for us to start up our TGIF Tips, where on Fridays DailySEOTip.com turns over our SEO tip of the day to you, the reader. Today's goal is to build...

78 Comments

Target Several Keywords Without Stuffing Your Page Title

Ok, so today I am giving my first SEO tip and I made my best to start with something both basic and useful. Creating a good title is real art. Especially if you need to target several key phrases on one page: You don't want to stuff the title with your core term repeating it twice (or more); You don't want to make the title too long. The solution: match two keyword patterns in one:

142 Comments