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One of the main goals of SEO is to build traffic. Why are so many SEO professionals ignoring directories? Search engines have not abolished directories! Google has simply gotten stricter when it comes to acknowledging specific directories. Despite that, they are still beneficial for PR and traffic gain. There are many different types of directories that can be of great value to your website or blog. Check out the article at Search Engine Journal for a list of directory types and descriptions of each. You will also be able to find a list of recommended directories for submitting quality content. Avoid directories with lots of paid advertising or skammy content. Focus on descriptions and tags when completing submissions Detailed titles and relative tagging...
For a long time SEOs have been wondering about the SEO value of named anchors (/page#headline1) linking to some parts of the page. It is often used for FAQ pages where each link qauickly takes you to the chosen answer.
A really great find by WebmasterWorld member: Google adds Wikipedia on-page navigation to mini-sitelinks within Google SERPs.
Here's one of the examples:
Here's how Google SERPs look like for [Star Wars]:
Notice those mini-sitelinks under...
Getting your page to top 10 results in Google is one thing but getting people to click through is yet another story. It is easier if you are #1 of course - but if you are somewhere in the middle, catching surfers' eye is quite hard.
One way is to make your title short and concise, as well as do your best to make it contain the search terms (which will be...
We have already discussed why adding breadcrumbs is beneficial for both user experience and SEO: they help users to understand where they are in relation to the rest of the site and provide better interlinking and thus easier crawling.
However what also should be mentioned is that usng your keywords in each and every level of the breadcrumb path may look like you are stuffing your internal anchor tet with keywords.
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ!
Suppose you’re trying to rank for a specific keyword or phrase. You have your page targeted, you’re focused and now it’s just a matter of time.
You’ll obviously want to optimize your internal anchor text, but how can you do that in scale and insure ongoing ...
‘If you build it, they will come’. – Field of Dreams
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ!
It worked for Kevin Costner. He built it, they came. But, is turning cornfields into ballparks, on the off chance a long gone baseball team may show up, really the best way to go about things?
Probably...
The following tip was kindly provided by Matt Leonard, follow Matt on Twitter or watch his awesome contributions on SEJ!
As often as we discuss different search analytics and SEO tools to check rankings, it seems we overlook ways to keep track of exactly what individual components make up the ranking. I’m not referring to the ranking URL, but the actual elements...
There is one trick I use to find listings in Google and Yahoo SERPs based on any chosen criteria:
(optional) Set Google / Yahoo to show 100 results per page;
Use SEOquake FireFox plugin to integrate a wealth old important data right within the SERPs;
Sort results based on any (!) of the chosen criteria.
Today's Daily SEO Tip was contributed by Saptarshi Roy Chaudhury. Enjoy!
404 Errors are probably one of the most commonly found error pages in any website and the typical reaction is that your visitors would bounce off the page as soon as they see the 404 error message. Now why do we let them go and give them alternative options ?
A custom 404 page can be extremely useful and at times even lower the user's...
"Nofollow" attribute is being used by more and more people now. It is a good idea to spot other people's tactics on how they are using it on their web pages.
There are a few FireFox plugins that allow you to instantly see 'nofollowed' links as you browse. I am sure, most of you are well aware of those addons but I found it necessary to remind you of them:
1. Search Status highlights links...
