Long tail keywords (those that consist of your core term and several modifiers) are able of sending huge amounts of traffic. Besides, the top rankings for them are not hard to achieve.
The only trick is to spot the correct ones. There are plenty of methods (which also depend on the niche) but I am going to speak about identifying long tail keywords based on your current rankings and Google search referrals.
Two tools you will need are: SEMrush (paid: $20 for one month) and Google Analytics (free).
Step 1: run your domain/ URL check on SEMrush and try spot some "promising" (repetitive) patterns based on Google search volume and your Google positions:
Google hates duplicate content, not only the one that involves content plagiarism but also absolutely innocent one, when identical content occurs due to the site broken information architecture or CMS.
The worst part of that is that you might be totally unaware of the issue because this may be about "partial duplication", e.g. identical titles.
So, here are two simple ways to find identical titles throughout your site:
1. Crawl your site with Xenu and sort...
Google cache is an awesome way to analyze the page. With it you can see:
If the page elements are correctly ordered;
How effectively you use H-headings (H1 - H2 tags);
How images are interpreted;
If links are visible;
Unlinked content versus linked content proportion, etc
Tonight's SEO Tip has been provided by Kalai Ganesan of The Picky and may be useful for first time publishers and newbies. Enjoy :)
Improving your search engine rankings is the first step to get traffic, the more traffic better profits. Optimizing your website for SEO is important. Search engine optimization simple is how you organize your site content more useful in a particular category.
Here are some important steps for site to get notified by...
One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines like Google are going to consider your site as being "under construction", therefore not being useful or relevant to the...
Breadcrumbs use a single line of text to show a page's location in the site hierarchy. They are very helpful both for SEO and enhanced usability:
From SEO perspective, breadcrumbs allow for "reversed" crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to higher levels);
From usability point of view, breadcrumbs help users to understand where they are in relation to the...
The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test.
We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...
Today's tip has something to do with my tip on increasing your search ranking by exploring your current positions and search referrals and then interlinking potentially powerful pages.
Friday SEO tip is provided by Alexander Villamizar of Latam SEO.
Keep an eye on keywords people are using to get to your site. When I check that list for my site, I might find that there are some visits for a keyword that...
Despite the fact that it is still unconfirmed and unclear how much heading tags affect the actual search algorithm, H1 tag is most likely to matter a lot (I believe many SEOs will testify for that relying on their experience). Therefore it is really essential to use it correctly.
So today I am offering an essential checklist for you to proofread your global H1 tag usage:
H1 tag should be present on each page: heading...
I know, this is a well-discussed topic but believe it or not I have to deal with this misconception daily. People still try to repeat the keyword phrase a set number of times to make sure a search bot will understand it. Here's the news, search engines have become much smarter now - they don't need that much effort from your part to understand you.
Why is the concept of keyword density so dangerous?
First of all,...
