Apr 10 2012

Did Google Plus Bring Anything New To SEO?

Though it took some time, Google finally took the step to enter the social media arena with Google Plus. The platform is fairly intuitive to use and has had strong growth since its implementation. Organization through Circles provides an excellent way for the user to direct the correct content to the appropriate audience. Of course, businesses and marketers want to know how Google Plus is impacting SEO. *Matt Cutts, Principle Search Engineer, Speaks On Google Plus And SEO “When someone recommends something, that's a pretty good indicator of quality. We are strongly looking at using this in our rankings.” A quick comparison of the indexing method of Google to the Google Plus system will show many familiarities. Both systems operate off of the same premise- people are going...

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Going Sub-Second?

A website's load time should be faster than a blink of an eye. Quite a tall order? Not really, and we're getting there. Speed is important for the sites' analytics but more so for the customers who are either purchasing something online or getting some info. In the blink of an eye Load time refers to the time that a web site takes to load all of its elements for them to be viewed by the user....

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The Algorithmic Updates Can Be History but How Does That Affect You

Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. In fact, the hard work that the white hat SEO requires made many good faith webmasters turn to black hat techniques when they kept pushing and pushing and the results still did not appear. However, what those people fail to realize is that, even though they are large-scale, they are of poor quality...

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Why Your Content is Not as SEO Worthy as You Thought

The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand...

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4 Reasons Why Your SEO Campaign Isn’t Working, And What You Can Do To Fix It

SEO: everyone agrees to disagree – right? That’s the problem with SEO in general, there’s so much advice flying around in all directions that it’s difficult to get a handle on what you actually need to be doing. I spend a great portion of my life simplifying SEO in training courses, and when it comes to relatively small websites with upwards of 1,000 pages of content, that’s exactly what it is: simple. You’re Not Going To...

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Five Things to Consider for International SEO Expansion

Without local resources at your disposal, expanding your online presence internationally can be a challenge. However, proper preparation and understanding of the basic principles of international SEO can get the work done. Below are five things to consider before taking the global SEO leap. Your Current Scope and Limitations Don’t be giddy in analyzing your existing resources and potential barriers. Start by assessing your target market’s region, language and other important distinctions that will affect your decision making....

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Understanding the Relationship Between SEO and Content

If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can...

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6 Points To Consider When Copywriting For Panda 2.5

Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...

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Branding and Brand Building for SEO

During the early years of Rickenbacker, the pioneer of the electric guitar industry and the oldest guitar manufacturer in the world, it was clear to Sir George D. Beauchamp that his last name was not a perfect brand name for his products. He knew that his first chosen names for his company—Ro-Pat-In Corporation and Electro String—had no appeal to American guitar consumers. He was certain that a famous name like Rickenbacker, his trade partner Adolph’s surname,...

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The Power of Being Small: Underdog Branding and SEO Reselling

The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry. Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender. Underdog Branding To be an underdog in any field means being small, being...

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