The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand what Google really wants from their content; no one has clearly defined what “great content” actually means.
Being objective about your content, and not subjective
SEO isn’t about you and your website. It doesn’t revolve around the things you like and things you don’t; instead it’s a cold and mathematical process...
SEO: everyone agrees to disagree – right? That’s the problem with SEO in general, there’s so much advice flying around in all directions that it’s difficult to get a handle on what you actually need to be doing. I spend a great portion of my life simplifying SEO in training courses, and when it comes to relatively small websites with upwards of 1,000 pages of content, that’s exactly what it is: simple.
You’re Not Going To...
Without local resources at your disposal, expanding your online presence internationally can be a challenge. However, proper preparation and understanding of the basic principles of international SEO can get the work done.
Below are five things to consider before taking the global SEO leap.
Your Current Scope and Limitations
Don’t be giddy in analyzing your existing resources and potential barriers. Start by assessing your target market’s region, language and other important distinctions that will affect your decision making....
If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can...
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...
During the early years of Rickenbacker, the pioneer of the electric guitar industry and the oldest guitar manufacturer in the world, it was clear to Sir George D. Beauchamp that his last name was not a perfect brand name for his products. He knew that his first chosen names for his company—Ro-Pat-In Corporation and Electro String—had no appeal to American guitar consumers.
He was certain that a famous name like Rickenbacker, his trade partner Adolph’s surname,...
The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry.
Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender.
Underdog Branding
To be an underdog in any field means being small, being...
Many say that photos are not ideal for SEO campaigns, but you want to put up a photo blog. You want to make money through your photos, but your friends tell you to forget it, since you’re not that popular. More than the money, you want to make a name out of your talent, but these people say that even SEO won’t be able to help you. Well, that was ten years ago.
A new decade...
To be honest, it’s also tiring for me to write about how content could take a website places. Many bloggers have already written about the topic and also defended how content boosted their websites to the top. I’ve read enough about the issue and I agree, for the most part. It’s true that content is king, because nobody’s foolish enough to put up a website with completely useless content. There is nothing wrong with believing...
Advertising is an age-old trick used to increase the consumption of products or services. The advent of the Internet has given us more avenue to advertise aside from the usual, and costly, newspaper, magazine, billboard and television ads.
The Basics of Pay-per-click Advertisement
In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if,...
