Apr 26 2011

SEO: Listening and Client Interviews

Conducting an interview is not an easy job. You need to be professional, but you need charm to make the interview as casual as it should be. Overly formal interviews tend to make prospects feel nervous or anxious, so conducting an easygoing, casual interview is usually best. However, informality should always go with focus; choosing the right and proper questions can make an informal interview compelling and interesting. The client interview is one of the most important aspects of any SEO project. Through interviews, we gain information on our clients and we get to advertise our company on a very personal level. However, interviews should always be handled with control, because there are companies who send dummy clients just to get inside information on your business’...

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More than Online Reputation: Establishing Authority in SEO

The field of SEO is similar to sports. You feel the need to dominate the game, a strong desire to beat the competition. In most sports, you have to make a name for yourself to gain respect and admiration. In boxing, for instance, you have to have that reputation to be included in the main fights. Without an established reputation, you may find it difficult to get even an undercard match. That’s why SEO experts start...

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Is Google the “Man” or Does Bing Have a Say in SEM?

Google dominates the search engine space.  More searches are conducted on Google than anywhere else.  Google has two-thirds of the search engine market. Google generates more online sales revenue than any other search engine.  Google is the internet company to beat, except it’s unbeatable. If you aren’t ranking on Google, you’re ranking nowhere.  Concentrate on Google and you’ll be fine. Google, Google, GOOGLE! I don’t agree. All of the things just stated...

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Three Major Lessons from an SEO Amateur

I was a marketing professional who didn’t know SEO. There, I said it. After consulting the popular SEO sites like Copyblogger I thought I had it figured out. So when I began optimizing my first website, I thought I would rock it—after all, shouldn’t SEO be intuitive for a writer? When I saw my 2minuteSEO score of 53 percent (technical score of 5.5) I felt my cursory research like...

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5 SEO Mistakes Anybody Can Avoid

Whether you own a small three page hobbyist website or a monster E-commerce store there are several things you can check to ensure you are not placing any barriers in the way of your search engine optimisation campaign. Below you will find the 5 most commonly checked areas when a website is critiqued by an outsider. Any webmaster has the ability to check these and, depending on your content management system, you should be able to...

30 Comments

SEO Effect Tools: First Beta with Keyword Research with New SEO KPI’s

{This is a tool review submitted by the tool owner. If you would like to share your SEO tool with us, please submit your tool review here completely for free} We have just launched the first beta release of our web based SEO Effect software platform. To celebrate, we want to give you the opportunity to try the Free Version. In this first release you find keyword research integrated with...

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Niche Analysis: Where To Start?

Where to start a niche analysis? How to streamline this process? Which niche analysis tool to choose? They have become touchy issues for many web masters. How to build your niche site? Let’s figure them out. Start with finding out who and how strong your competitors are. To analyze a niche, it’s enough to look into Top 10 in SERPs because it is the very aim which most SEO specialists want to achieve. So, what...

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Prioritise Your Link Building to Increase Traffic Fast

It is common for people to focus on a core set of terms when performing SEO for their website or a client’s site. However I have seen many examples where people continue to beat their head against a wall trying to rank number 1 for a key phrase that is simply not worth the effort. As an SEO your ultimate goal has to be increasing traffic to the website, which in turn usually increase the...

24 Comments

5 Most Important Rules of Search Engine Optimization

Search Engine Optimization is one of the most important sources of traffic nowadays, and absolutely all web masters and site owners employ a few tactics to gain better positions on Google Search and other search engines and get more traffic from them. But SEO is not as simple as it once was. In 2000-2003, it was enough to just use good titles, descriptions and meta tags, stuff enough keywords in your...

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Buying the Right Aged Domain and Getting it Indexed Fast

Why Buy an Aged Domain There are a number of a reasons for purchasing an old site, some of the most common are. Competition: Purchasing a competitor in your niche can sometimes be a lot easier than attempting to outrank them. Link Equity: Aged domains can pass on link equity to a money site. I wouldn't recommend 301...

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