We SEOs are obsessed with numbers, fact.
And, we often take it to the extreme. Often our decisions are based solely on data we receive from software packages we use.
We look at pagerank, domain rank, domain authority, no. of incoming links and many more and determine whether a site is worthy to build a link from or not.
Sometimes we might look at the page itself, scan it to see if the numbers match what the site represents. It doesn't happen all the time though.
And hey, most of the time they are right. Equally often however, we seem to be missing out on great linking opportunities just because we ignore potential websites as they do not pass the numerical data test....yet.
1 Comment
SEO is evolving rapidly and businesses by now are seriously interested in investing some BIG bucks in SEO and digital marketing. At the same time, SEO is becoming more diversified and difficult with each passing day. Today it isn't any more about getting top rankings in SERPs against the targeted key phrases, instead, SEO has become a procedure for virtual branding.
2 Comments
Whenever I get a new full service SEO client the first step in the process is usually to conduct keyword research for their site. I go through the site on page-by-page basis, looking at about a year's worth of analytics to see what keywords are already driving traffic to that specific page and then use the Google Keyword Research Tool to find new, non-branded keywords I think would be a good addition to their SEO...
Search engine optimization and marketing is a constantly evolving endeavor, leaving those of us in the business to do our best to keep up with Google and friends as they tweak algorithms, weigh new measurements, and generally do their best to keep us on our toes. This year, in particular, promises to be one of deep changes to the way that search engines index and rank the web's content, requiring each of us to do everything...
Google Authorship is fast becoming a necessity for all bloggers and content writers to help verify and add credibility to their work.
7 Comments
At the moment it seems to be 'trendy' to be down on SEO, and any blog post or article you read on the topic seems to be intent on preaching the end of the SEO world. This is a backlash of course created by the recent algorithm changes 'Panda' and 'Penguin', but it's not really founded on anything concrete. While conspiracy theorists seem convinced that Google is on a mission to 'destabilize' SEO to drive...
Search engine metrics have been constantly changing over the past few years. Businesses that weren’t able to keep up with the fluctuating SEO cultures were shadowed by a decline in search engine rankings, leading to a decline in revenue. Young entrepreneurs still frequently find it hard to rank high for certain keywords. But that's not because SEO doesn't work, it's because it changes.
6 Comments
Every element of a website should clearly communicate a purpose, and the guidelines for guest posts should be no different. In some regards, it's easy to just reword someone else's 'write for us' page, but why not take an extra minute to create an informative guest blogging guidelines page that effectively communicates your expectations? Overall, the better your guidelines are laid out, the more likely you will receive higher-quality posts from writers.
3 Comments
If you were hit by a Google Penguin update this year (on April 24th, May 25th, or October 5th) it means your site was guilty of webspam tactics including keyword stuffing, link schemes, paid links, overuse of exact match anchor text and more. Unlike a manual penalty, where you can clean up your site and submit a reconsideration request to have a human quality editor evaluate your site, Penguin was an algorithmic update and the...
As you probably already know, search engine optimization is vital for everyone who wants to be able to make an income over the World Wide Web. You have to invest both time and money into optimizing all the content you post online in order to get ahead in the SEO world and in order to have a chance of having your website ranked high in search engine results. On the other hand, more and more...
