While guest blogging is a free and highly effective way to increase visitors and subscribers on your own blog, it can be disastrous if done incorrectly, drawing negative attention to you and your work and having the opposite of the intended effect. If you're prepared to utilize guest blogging as a method of becoming a better known and more prolific writer, follow these three rules to avoid a faux pas that could set you back instead of ahead. 1. Writing on an unfamiliar topic. When your moment to shine finally arrives, don't waste it by delivering an article on anything but a topic that you know inside and out. Unfamiliarity, no matter how hard you try to hide it, makes for a shaky and sometimes difficult to read...
Every SEO understands that a well executed link building campaign will bring good results. One of the issues is that link building is not a black or white matter because there are different variables to consider for each site. For example: How many inbound links does the site have right now? What kind of inbound links does the site have? What are the ideal keywords to target? Where should I acquire links from? In this blog post, we're going to...
The web is constantly evolving and what we are capable of doing on it is constantly changing and generally improving. Spurred by changes in technology as well as competition and general innovation, the internet perhaps moves faster than most things. If you want to keep up, and you want your website to stay relevant and to provide everything that all the others on the net provide, then you need to make sure that you include...
Using spam and different SEO techniques with the one purpose to manipulate the search engines results refers to the term Black Hat. In SEO practices those techniques are considered to be unethical and they are often very aggressive. Usually these tactics are focused only on the search engines results without considering their rules which is also the reason why these methods are often penalized. Some examples of Black Hat techniques are using doorway pages, which are...
One of the deadliest mistakes an online marketer can make is known as over-optimization. Basically, it's SEO carried too far. Like it or not, search engine optimization is also manipulation. One uses techniques that are believed to elicit a favorable response from search engines, such as Google. When you do SEO too well - or rather, use it too much - you could be over-optimizng your website. And this in turn can lead to penalties...
Panda 3.4: Google Avoids Putting it in Black and White The latest Panda update almost slipped out under the radar, since Google chose to announce it on Twitter – a departure from its usual practice of drip-feed by blog. Reaction from the online community was muted, particularly since this is a data-refresh update that has little noticeable effect on almost all queries. Search Engine Land, which is keeping count, labels the update “Panda 3.4,” while Search Engine...
There is definitely no shortage of Q&A sites in the internet space. And while it can still be considered a newcomer, Quora is one that has managed to stand out from the crowd. Slowly but surely, the service has been introducing new features that bring innovation to an increasingly crowded market and further establish itself as one of the key players. A while back, Quora introduced its credits feature as a reward system of sorts....
Rugby is a great game, isn’t it? Being of a rather modest build I wasn’t the most athletic kid in school and tended to steer clear of most of the rougher sports. Then, one fine day, a kindly gym teacher explained to me that rugby was the game for me. On the face of it this seemed like a ludicrous suggestion. Even a naïve youngster like me knew that scrawny little kids who couldn’t fight their...
Cloud hosting is growing. Once just considered a buzz word, the importance of cloud servers and cloud computing in business and public sector IT infrastructure is not only growing but the practice is becoming integral in the decision process for IT departments. However, whilst the practice of running a dedicated physical server is an established skill set in any proficient IT department, there are still questions around the processes behind cloud server management. Running a cloud...
If you’re active in promoting your web site online, there’s no doubt you’ve heard of Google’s Panda update. Implemented in late winter and early spring of 2011, this algorithm update was designed to eliminate low quality content spam from the database, thus improving the quality of results for Google’s search audience. Whether or not Google was successful in this is a matter of some debate; some very obvious “content farms” are still being prominently featured in...
