Here are some critical, but simple strategies to use when optimizing your or your client’s site in local search results. I (surprisingly) don’t see this discussed very often, which is why I feel it would make a great tip for everyone here at Daily SEO Tip. While there are great tips for listing your address in Google Places, including what not to do, this focuses more on the organic results side of things. An important factor in local search is obtaining citations throughout the web. Citations are basically references to your business and address from reputable sources, such as the Yellow Pages. Keep in mind that the point behind this is not to obtain links from these sources (though that...
Imagine the old days with the traditional yellow pages. Now imagine that you could add a photo, video or coupon to your traditional yellow pages ad. Now let’s take that one step further and imagine you could change your photos, videos or coupons in the traditional yellow pages…anytime you wanted! I think the traditional yellow page gods are turning over in their graves. Such preposterous imagination was unheard...
We tend to spend much of our time focused on Google, yet Yahoo has local listings for businesses as well. Just like Google the basic service is free to businesses. Yahoo! Local Listings gives businesses the ability to provide detailed business information like products and service local consumers on Yahoo! Local. Yahoo! does have some requirements that businesses need to adhere to in order to take advantage of this local business...
Google Places is a free marketing tool for local businesses. The benefits of these listings include showing up in web search results and mobile search results. Updating these listings is free and available to the business 24x7x365. Not something you can easily do with the traditional yellow pages. Definitely something you need to consider beyond Google and tap into multiple local listing websites and search engines. Here are a few...
Using multiple websites (satellite sites) to market products in similar areas is something that many small business owners consider and usually practice. Using these websites to retail separate products can be effective, but what are the advantages of consolidating all of these together? If your firm for example sells St Lucia holidays from one website and Barbados holidays from another site. These two websites clearly target two different audiences and both have their own...
Your local business listing at Google and certainly with other geo-listing websites allows you to promote your events, new products, specials and more. You can take advantage of this very easily, once you have claimed your listing, by following the following five steps. We will use Google as our example. 1. Log into your Google account and go to Google Places through your account or by going directly to http://www.google.com/lbc 2....
If you have looked up your business address or company name on Google maps you may want to check if the map marker is in the right location. There are errors on maps occasionally based on oddities that may show your physical address on a map in the wrong location. Aside from claiming your business listing at Google and other geo-listing websites, Google does allow for community edits to modify...
Reputation management is becoming a much bigger concern through local business listing (or geo-listings) than in the past. While consumers were open to use blogs, forums and other social community tools to post their experiences with a business, product or service, now consumers have the ability to post these reviews directly into a geo-listing. Not only does this allow other consumers to read the reviews in a web search or...
Local listing coupons help to promote your special discounts to local consumers that reach your local business listing through web searches and mobile searches. These local listing coupons can be used by printing them out or presenting them on a mobile device when a local consumer visits your store. Here are the steps to create your coupon in your local listing at Google. The steps below assume you have...
If you are a business dependent upon the local consumer for your revenue, then local business listings at multiple local listing websites is an important local business marketing tool for you. A few important tips.
1. Claim Your Local Listing
By claiming your listing you are effectively protecting your listing from hijackings and also allow you to use your local business listing as a marketing tool. Don't wait to do this....run!
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