Local business keyword phrases, which always usually include the city and the service that the business is located in and provides, are worth an inordiante amount of money in terms of ranking for them as compared to other types of search terms with the same low number of search queiries per month. There seems to be a never-ending market for providing local business with Internet marketing services. Most people that run business in fields like roofing, construction, home building, real estate, dumpster rental, and other businesses of the like, are completely computer illiterate - which is great news for webmasters. Like any other internet venture - the first step to coming up with an internet marketing plan for a potential website is identifying your main keywords...
Let us assume that you have a restaurant and you have been operating in your area for a couple of years. You already have your regulars who come into your restaurant and enjoy your food every so often. But times are rough and you want new customers. How do you go about doing that? There are the tried, tested and traditional ways of getting posters up, distributing fliers, and advertising in the local paper. However, if these...
The topic of mobile internet and mobile search is becoming more and more popular as technology and accessibility develops. Marketing specialist no longer foresee that mobile revolution will happen in the nearest future, but instead claim that this revolution is happening right now. The statement is proved by various statistics and trends showing the tremendous growth of mobile devices and mobile internet usage. Google itself claims that more and...
Local search is where many businesses are losing out on a lot of potential traffic and consumers. As fewer people turn to their phone books today, and go to their search engine with specific needs in mind, it is important for your business to appear in those results. If you are not optimized for local search, you may as well be sending customers to your competition. Take a look at...
For over 100 years, telephone customers have been receiving printed directories of phone numbers, addresses, and advertisements relating to local business and individuals. Though the separation of Ma Bell caused an increase in the number of disparate yellow page brands, one company still holds the rights to the “real Yellow Pages”: AT&T. Millions of people all over the world are familiar with the tomes that get dropped on our doorsteps every three months or so. Though...
Online business people and marketers know the importance of Search Engine especially Google in their life. I hope everyone have noticed the changes Google bring in his organic search results couple of weeks back and if you don’t let me give you a quick one line overview of that, Google now started to show places results in search engine that means if your business is not registered in Google places...
Google Places - Keeping Your Contact Information Current Google Places has ignited a bit of discussion amongst SEO's with the significant shift in the priority that Google has on local businesses. The shift has caused many SEO's in the industry to explain the impact it has on their clients strategy and placement. Some have seen reduced traffic while others may not have been shaken up much. Those who make a living providing SEO services probably...
For a long time now, SEO has been a “wide net” strategy of marketing. With so many different local markets, local SEO proved to be difficult and, more often than not, just not worth the time. However, a little more than a week ago Google unveiled the new and improved Google Places, combining organic and local search into a whole new animal and making local SEO an exciting new prospect. Many...
You've got your company listed on all the Local Directories (Google Places, Yahoo! Local, Bing Local, Yellow Pages, Yelp, etc.) but you are 15th on the lists! Here's how to move up those lists: 1. Add your location and the keywords you want to rank for in the title tags of your website pages. They should look something like "Bakery in Tampa, FL". 2. When you link to your contact page, make sure the anchor text of the...
Local business listings give your business the opportunity, for free, to make coupons, offers, discounts, photos, videos and more available to local customers. You can be as big as a Target and as small as a florist to take advantage of local business listings. As long as your business is dependent upon the local economy for your revenue, local business listings is an important local business marketing tool. Local business listings...
