*The following is the guest post by Emily Thompson* The Google Local Listing has grown in importance more and more in recent time. In many instances, the local 7-pack, consisting on local listings, is appearing at the top of a search results page, above even organic listings. This placement creates huge opportunities for small businesses to gain visibility and traffic on the web. There are many components that work together to create an optimized, high-ranking listing. One of the key elements of an optimized local listing is the category section Google provides. These categories classify your business according to industry and they can have a profound impact on which searches your listing appears in. One of the challenges is that...
*The following tip was shared by Eric Gesinski who does Tulsa pay per click advertising* Google made a recent revision on AdWords, and some changes are more visible than others. One of the major changes was adding the ability to post ads that can have a full address, phone number, and a visible "pin" on Google Maps, just like Google Local. (Note: yes, the customization for addresses in AdWords Campaign settings has been available for...
Today's Daily SEO Tip was contributed in part by Gerald Weber. This is a very simple yet effective SEO tip for local businesses & regional brick and mortar stores, especially if you're looking to rebrand or start a business from the ground up. Make sure to make and brand your business name with your main keywords in it if possible. This is important for communicating what your business does along with achieving organic search results...
