Setting up a website is essential for any business to succeed. But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization (SEO). SEO isn’t just a matter of popping in the right key words, though. Keywords are a part of it, but there’s also meta tags, link building and others ways to increase traffic to your website. While SEO can be a fulltime job (and is for some) you have some options when it comes to your company website. You have the option of...
Ever since practical business applications became mainstay on the Internet, people have been looking for ways to make a quick buck. The harsh fact is that not everyone has a knack for it. Most people want to make money quick or not do the necessary work. There's a certain level of skill in seeing a situation and knowing how best to approach it from a business angel. There's an old saying...
All this talk about utilizing social media for local business search engine marketing has existed for quite some time now. However, quantifying the level of success that social media integration brings to a business is a different matter. Up till now, people knew that using Twitter and Facebook helped. But exactly how it impacted businesses, people were not so sure. The marketing firm MarketingSherpa has just released the results of its Search Marketing Benchmark Report. This...
A lot of agencies nowadays have been working with small and medium-sized businesses to help ensure their success in the local search field. Indeed, small businesses are better focused than their national competitors. For one, they are more able to build a community among their customers and gain engagement from the same. It is good to keep in mind a three-point campaign to ensure success for our partners. Local Search Probably one of the most...
The last five years or so have been boon years for both SEO specialists and Internet marketers alike. However, because SEO and web marketing services are in such demand there are now too many "professionals" who know very little about how search engines work. This in turn has given rise to plenty of SEO myths. Here are the top 10 for 2011, ranked in ascending order according to prevalence. 10. Submitting your site to search engines...
Like just about anything else in the business world, Search Engine Optimization (SEO) has a set of rules that everyone involved is expected to play by. As long as SEO firms play by those rules their clients will enjoy profitable search engine rankings. But if they break the rules and Google finds out, their client's sites could be buried so deep they become essentially useless. One recent example of such disaster came by way of JCPenney's...
Labels are the essence Google Custom Search Engines. Labels are used to include or exclude websites from search results (i.e. FILTER mode) or to give specific websites higher priority (i.e. BOOST mode) . Basically There are two sorts of labels -- background labels and refinement labels, and for Google these two represent different entities, i.e. one works in the background while the other works in the foreground . However, in the annotation...
Flash-based websites are coming in spotlights. The popularity was already there in place since its inception. Except few SEO related issues, though sorted now, commercial site-owners are more or less happy with flash sites. However, the demand did not stop there. People need better functionality, simple web development program and ease of use. Flash-based site management is not that simple in this regard, as most of us know....
The topic of mobile internet and mobile search is becoming more and more popular as technology and accessibility develops. Marketing specialist no longer foresee that mobile revolution will happen in the nearest future, but instead claim that this revolution is happening right now. The statement is proved by various statistics and trends showing the tremendous growth of mobile devices and mobile internet usage. Google itself claims that more and...
Savvy SEO consultants should consider contract management software to prepare themselves for future growth, minimize their potential risks by keeping their contract language safe, and avoid turning down jobs because they cannot handle the administrative work of too many contracts at the same time. Here is a discussion of these 3 factors. Prepare for Future Growth Most SEO consultants do not fully understand how many hours they spend on the “quote-to-cash” process, better known as the contract...
