Using multiple websites (satellite sites) to market products in similar areas is something that many small business owners consider and usually practice. Using these websites to retail separate products can be effective, but what are the advantages of consolidating all of these together? If your firm for example sells St Lucia holidays from one website and Barbados holidays from another site. These two websites clearly target two different audiences and both have their own unique terms to target (possibly even keyword rich URL’s as well). Starting off with the Cons of Consolidation, so the good side of satellite websites: Cons to Consolidation: If the URL is keyword rich in your individual sites, you get an added bonus from Google, so if your site was StLuciaHolidays.com,...
Your local business listing at Google and certainly with other geo-listing websites allows you to promote your events, new products, specials and more. You can take advantage of this very easily, once you have claimed your listing, by following the following five steps. We will use Google as our example. 1. Log into your Google account and go to Google Places through your account or by going directly to http://www.google.com/lbc 2....
It’s no secret that one of the tactics search engine optimization specialists use to increase search rankings is domain purchasing. The idea is that you find a domain that currently ranks well within your niche, buy it and then redirect the site to your domain. Alternatively you could purchase this domain and continue to build off of it and utilize its existing rankings and site traffic. Below are several do’s &...
If you have looked up your business address or company name on Google maps you may want to check if the map marker is in the right location. There are errors on maps occasionally based on oddities that may show your physical address on a map in the wrong location. Aside from claiming your business listing at Google and other geo-listing websites, Google does allow for community edits to modify...
Reputation management is becoming a much bigger concern through local business listing (or geo-listings) than in the past. While consumers were open to use blogs, forums and other social community tools to post their experiences with a business, product or service, now consumers have the ability to post these reviews directly into a geo-listing. Not only does this allow other consumers to read the reviews in a web search or...
Intro from Ann: I am regularly helping a great non-profit doing some consulting for them (I wish I could help more but I do what time allows). They have approached me asking if hiring an SEO intern is a good idea and offered my help by training this intern for free. So here we go: if you apply and get approved, you’ll get a chance to learn the SEO...
*This is a guest post by Erez Barak, co-founder and VP, Products Optify. If you want to provide your own SEO tip and get featured on this blog, please submit your tip here.* One often overlooked and underutilized resource at the disposal of companies everywhere is their company website. Truth be told, most marketers make the mistake of taking a “set it and forget it” attitude towards what could arguably...
With YouTube now being the 2nd largest search engine in the world it makes a lot of sense to understand SEO for YouTube Videos. After reading this post I hope you will have a better understanding of how to optimize your videos so that you get more exposure in YouTube searches as well as organic rankings from your YouTube videos. This post assumes you have your topics/content in mind or ready...
Local listing coupons help to promote your special discounts to local consumers that reach your local business listing through web searches and mobile searches. These local listing coupons can be used by printing them out or presenting them on a mobile device when a local consumer visits your store. Here are the steps to create your coupon in your local listing at Google. The steps below assume you have...
This is a guest by Typhoon a.k.a Sushant Risodkar from SmartBloggerz. Getting published is one of the most difficult challenges a writer faces when pursuing his calling, his profession. Writers often have other sources of income because depending solely on their chosen career might end them up penniless, no matter how good they are. Fortunately for the multitudes of writers and writers-to-be out there, the World Wide Web has brought to light a...
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