If you just look at the numbers, there is a very compelling case as to why misspelled keywords SHOULD be a part of your on-site SEO. Let’s look at “mortgage” and “morgage” for instance. “Mortgage” (the correct spelling) has 11,100,000 searches locally each month, according to the Google Keyword Research Tool. Meanwhile, “morgage” has 110,000 searches. While “mortgage” may have a few more zeros that “morgage,” I can’t imagine too many site owners that wouldn’t want a piece of that 110,000 slice pie. So they target both keywords in their on-site SEO in an attempt to rank well for both, hoping to increase their market share and overall online presence. In my experience, this has almost always proven to be a terrible idea. Here are 2 reasons...
Web developers know better than anyone that time is money, so when a set of tools comes along that can make projects easier, they're worth checking out. Especially when they're free. Here are four free tools from the Yahoo! Developer Network that you need to know about. Yahoo! Design Stencil Kit It's common for the work of a web developer to overlap with design work. With its Yahoo! Design Stencil Kit, Yahoo! has pulled together a kit...
Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot. Likely, unless you’ve got some killer SEO tricks up your sleeve, you’re not going to be unseating the current place one holder. So if you can’t be #1, do you move on or try to tackle the #2 spot? Let’s break it down into a few different points...
Email marketing isn’t flashy, shiny or even particularly new. If it were a car, it would be a 1992 Chevy pickup. Compared to the glamorous Mercedes SLS of social networking, it doesn’t stand out. In fact, when you do bother to notice it, it probably looks a bit dirty and dingy. But now is the time to be pumping more of your budget into your email marketing efforts. Email marketing goes beyond just alerting customers to...
While there is a plethora of plugins for WordPress, there are a handful of favorites that can make a huge difference when it comes to optimizing your site. These SEO plugins take the guesswork out of optimization and allow you to focus your energies elsewhere, like on your content! WordPress’s All-in-One SEO Pack or HeadSpace2 SEO. I am including both of these optimization plugins because they are both high quality SEO plugins with enthusiastic followings. WordPress’s...
Too often site owners jump the gun when it comes to SEO. While I appreciate an enthusiastic site owner, it’s important to make sure that the rest of your marketing basics are in order BEFORE you start worrying about rank, visitor growth, bounce rate, conversion rate and so forth. If you don’t fully understand exactly what you are trying to accomplish for your business and brand, SEO isn’t going to be able to tell you. SEO...
Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software. This may result in the Google BLOOP or the “Backlink Over Optimization Penalty”. It is caused by the some inexperienced...
In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. Figuring out how to tie the details of both SEO and social together can provide enormous benefits for both teams and disciplines. Most of the readers understand the basics of both SEO and social media. With...
Susan Wojcicki presents the new update for Google Analytics, flow visualisation. She began the presentation with a quote by John Wanamaker, who was an innovative retailer in the 19th century. He said that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Susan explains that this is exactly how anyone who is running a business feels like. They want more data from their visitors so they can...
SEO is part science, part art – and all business. And when it comes to business, people need to get serious. After all, that bacon isn’t going to appear on your table by its own volition, is it? When you what get to the summit of your niche, you need to find creative ways to vanquish all competitors. And in order to persevere over adversaries, you need to outmatch them. To achieve such a thing, you...
