Sep 27 2011

5 Ways Guest Blog Posts Can Help Your SEO

If you find yourself struggling to produce enough content to keep your blog relevant and fresh, consider opening your blog up to guest authors and guest blog posts. Not only will guest authors help keep your blog alive, it also provides long-term SEO benefits. Here are 5 ways guest blog posts can help your SEO: More content for the search spiders SEO thrives on content. The more content the search spiders can read and index, the better chance your site has of matching a particular search query. If you are having a difficult time following a set schedule for posting new content to your blog, guest authors and guest posts can help fill in the gaps. You can schedule guest posts whenever you need content to go live,...

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How To Create Content That Engages Your Audience

More Engagement – Better Rankings There are a whole list of benefits for creating content that engages your audience. You build relationships through interacting. Your links are shared more often through social media. People comment on your blog posts. Your follow-base will stay on your site longer. And above all, Google will start to rank you higher in the search engines; allowing you to expand to a larger audience. These are the most important, I feel....

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The Basics of Combining Graphic Design and SEO

People form an impression about a website during the first 1/20th of a second that they see it, based on a purely visceral reaction to its visual design elements. As SEO is all about driving traffic to a site so that it can then make conversions, this suggests the importance of graphic design for SEO. Graphic design and SEO work tougher because investing in online marketing only makes sense if the website can convert visitors...

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SEO Strategy: Consistently Employing Effective Tactics

Identifying all of the elements necessary for effective SEO isn't difficult. But for some reason, successful integration of these elements for consistently good SEO is less common than it should be. The tricky thing about producing world-class results every time is that three tactical elements of good SEO must be employed for an effective overall SEO strategy. Leave one of these tactics out—through ignorance or laziness—and your results will suffer every time. Ideas Matter Let's face it....

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SEO – Your Answer To Expanding Online Business

The role of SEO is critical when it comes to the sphere of online marketing for websites engaged in business ventures through the internet. There is an increasing number of businesses that is making their presence through this newfound medium that also helps them to reach out to millions of buyers and patrons worldwide. Everyday there are millions of people who are logged in to the internet and onto various websites of their choices. They...

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What Should You Expect From An SEO Company?

The world of search engine optimization can be incredibly frustrating. There are numerous companies offering SEO services, but it can be difficult to know whether you are receiving a quality service. It’s often hard to compare competitors, there’s little independent information available to you and prices vary wildly. In many industries, it’s suggested that “you get what you pay for”. Unfortunately, this doesn’t always hold true when it comes to SEO. As a result, the current...

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Local Business – More Exposure with Google Authorship

By now, you’ve heard about Google +, and if you’re like many local business owners, you’re trying to get a good grasp on what it means in way of SEO and promoting local business. In way of numbers, it’s no surprise that Google + is growing quickly as they continue to promote and make it easier for people to provide links to invite their friends to join the network. Google also continues to add features...

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12 Things Internet Marketers Should Do Every Day (In No Particular Order)

Note from the editor: here's a great Monday to-do list to get you inspired for the rest of the week! Welcome our today's guest tip: 1) Check Google Analytics stats and look for any major happenings from the previous day 2) Analyze PPC accounts, adjust bids/budgets if needed, and add new negative keywords for broad match ad groups 3) Check out your business’...

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SEO & Content Freshness – Case Study

Every SEO specialist knows that content freshness is extremely important for the success of any SEO project. Search engines favor pages with lots of new content published every day and tend to rank higher websites containing fresh text and pages. Everyone knows that, but is it really true? And what about all the old and obsolete content that is still available on websites? Is it totally discarded by Google? I will present you some data researched...

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Low-Hanging Fruit: How To Identify Keywords That Just Need A Little Help

Want to find traffic-converting keywords that your website is already ranking relatively well for, but can rank even better for with just a small push in the right direction? 1.) Go into Google Analytics, select "Keywords" under Traffic Sources, view only "non-paid" keywords, and filter out keywords that don't convert or convert poorly by your website's standards.  Furthermore, filter out keywords that have too few visits to weed out really...

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