*The guest post is by Hugo Guzman who is the Vice President of SEO & Social Media at Zeta Interactive. He can be reached via email at hguzman@zetainteractive.com or via Twitter at http://www.twitter.com/hugoguzman*
I was speaking with a prospective client today that shared what they thought was their most pressing SEO issue for one of the larger sites in their network. Basically, they explained that in the process of performing a migration from an old domain to a newer one (for branding purposes) their number of indexed pages in Google dropped from around 80,000 to around 30,000 thousand, and that this drop was the primary reason for their drop in organic search engine referrals...
*The guest tip is by Umair Asif*
There are times when we would like Google and other search engines to completely remove a URL from search engine results. These would be incidents like accidentally leaving personal information on the web page or website being bombarded with spammers, etc. In these critical moments, webmasters can take several actions to remove the URL of a page but with so many alternatives, it sometimes...
Two weeks ago our good friend Eric wrote a nice tip "how to get a jump start on SEO for a new site" - one of the points discussed there was buying an already established domain for your new site. The point was debated in the comments - they say the tactic no more works, they say Google is great at spotting when the domain changes the owner and devalues all...
Today's tip was submitted by Umair Asif
Google has already started integrating local search results into the main page of regional search engines. Few US users may have noticed it, but it has huge implications for webmasters and SEO experts outside the United States. Here is how it may look for someone searching in Ireland…
*The following tip was shared by Eric Gesinski who does Oklahoma SEO*
If you're serious about doing SEO, you need to make sure you follow the rules to stay in the good graces of the current primary search engine. Google has several guidelines on how sites should be constructed. Follow these to keep your SEO performing well. Ignore them at your own peril.
The main reason to follow Google's major guidelines are to...
There is an interesting discussion taking place at WebmasterWorld forums that discusses how the word "specialist" can be treated by search engines. The thing is that if you start optimizing for it (e.g. including it in the title tags, anchor text, etc), this may look suspicious to search engines because of "cialis" embedded into it.
It is actually sounds quite probable - and even if that's just a suspicion, rumor or just good old...
*The following tip was shared by Eric Gesinski who does SEO in Tulsa, OK*
There are two quick tricks to getting a jump start on SEO for a new site. They work better than they should (in many people's opinion), but nevertheless - they do work.
1) Buy a domain containing your primary keyword(s).
By purchasing a domain with your primary keywords (if it's available), the search engines will...
*The following tip was shared by Eric Gesinski who does Tulsa SEO and PPC work*
A major part of Google AdWords that should be paid attention to is the Quality Score. This is a ranking between 1 and 10, 1 being worst, 10 being best. It's not on by default in the settings. To have it show in
your AdWords display, inside your keywords tab go to "Filters and views" and select "Customize...
*The following tip was shared by Eric Gesinski who does Tulsa pay per click advertising*
Google made a recent revision on AdWords, and some changes are more visible than others. One of the major changes was adding the ability to post ads that can have a full address, phone number, and a visible "pin" on Google Maps, just like Google Local.
(Note: yes, the customization for addresses in AdWords Campaign settings has been available for...
Getting penalized is every webmaster's nightmare. Even if you are completely innocent (which is unlikely as penalties seldom happen without a reason), figuring that out may take months which can actually ruin your business.
One theoretical way to quickly to solve the problem might be a 301 redirect following the logic:
301 redirect "transfers" the link power (which means links pointing to one particular domain will now point to a new one);
By transferring the link power, 301-redirect...
