People are always talking about how the growth of Google and its automated search index has killed off all the other search engines and directories. It is mostly considered a problem of reduced choice and less competition. However, Google has actually changed the way we used the Internet. In the days before search engines people used to surf the web. Also the phrase is still used today its meaning has changed. To surf the web used to mean finding an interesting new website, usually by first visiting your favorite web directory, and then following the links on those pages to other interesting websites on a similar subject. This method of navigating the web may seem extremely inefficient today but 15 years ago it was the only way...
Guest commenting can have a great effect on your blog. Your traffic will surly start to increase. Not only will you experience an increase in traffic, but targeted traffic! Targeted traffic is more than likely interested in your topic or what you have to offer. This is a good thing. When you start to comment on the blogs of others, your traffic will increase because of 3 gateways: Direct Traffic. You comment on a blog and...
When I started my online marketing career, I like most, wanted it to jump start into action. Everyone wants to make a million overnight—right? The problem with that, I soon found, is that when I attempted to take short cuts, and rush the growth of my site, and manipulate my web traffic, my sales boomed for a short period, and then fizzled. The difference, I decided was like that of a gardener who plants a garden...
Smaller companies have smaller search marketing budgets, generally. Yet unsurprisingly, there’s a plethora of information and warnings about the risks and likely frustrations that will result from “low-budget SEO providers.” Obviously, every type of SEO firm has an interest in discrediting other approaches to SEO, whether they are large firms that cost more and put more human hours into a campaign but which disparage user-directed PPC and SEO software, or smaller SEO companies taking shots at...
As Google continues to beef up its online product offerings – Google+, Google Places, and now a hotel-specific search, review and referral system being rolled out – opportunities for small businesses to use cost-efficient local advertising and highly tailored, location specific search engine marketing are better than ever. And in many cases, these advanced SEM techniques will be offering potential customers a valued service just by delivering information. Some sources suggest that of the roughly two...
The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. A great off-site SEO campaign will develop a strong link portfolio that uses a variety of quality sources to drive traffic. But the best white...
When it comes to SEO there are several jobs that are obvious, getting those great positions, getting traffic through to the site, getting that traffic to convert, reporting back but one thing that takes a lot of time that is very rarely scheduled in is keeping the customer happy. When you’ve got top positions for all their key terms and they’re making money hand over fist you’re their best friend but one week of dropped positions...
Out-Sourcing your SEO efforts is a major decision for any business. A single person may be able to do their search optimization efforts for a small website or a niche that is not competitive but anything more than minor efforts will require a multi-person effort. A professional search engine optimization company has the resources and dedication to rank even the most competitive websites but they need to be up-to-date on the current acceptable SEO practices. The...
Search Engine Optimization has been a pillar of the online community for a while now. It’s a buzzword that’s thrown around a lot, but too often online marketing has the SEO tag slapped onto it. Just because someone says that they’re taking a good SEO approach doesn’t make it true. If you’re doing any of these things with your site, then you need to take immediate steps to get rectify them because...
Currently, search engines rank their web pages based on a number of things, including; the number of visitors, the amount of keywords, how long the domain has been in operation for, how many back links the website has, its page rank and a few others. However, it looks like this is about to change. Here, we will explore if this is the case. Google filed a patent (on the 24th Feb 2011), which detailed how...
