Search Engine Optimisation (SEO) and Pay per click (PPC) campaigns are two of the main ways of attracting leads to your website, but which should you be focusing on? And can a blend of the two exist? Although SEO and PPC are both digital marketing techniques, they battle each other for attention and some people don't realise the differences. This post provides some of the major benefits and drawbacks to each discipline, to help marketers make informed decisions on their campaigns. SEO – The benefits Flexibility – SEO allows a business to be creative around their campaigns and ideas to drive traffic towards a site. New ideas can be trialled and interesting copy can be written for the site and through article marketing and blogging. This often gives...
For those not in the know, the Internet Corporation for Assigned Names and Numbers (ICANN) has recently announced a new domain naming convention for domain name endings, also known as generic top-level domains (gTLDs). In the past, there were 22 gTLD endings including .com, .net, .gov and .org. But the new domain naming convention brings the .brand in the spotlight, and you soon may see gTLDs like...
Sites are constantly trying to increase their organic traffic and there are many ways to do this besides trying to get a good Google search ranking. You can use a SEO or internet marketing company that will work with you to get your traffic up and going so your business or blog will prove successful. There are also things that you can do to your site that...
If you’re reading this, chances are very good that your online business is growing and that shared hosting plan you started with just isn’t cutting it anymore. Not that there's anything wrong with shared hosting, it’s affordable, provides you with what you need, and has served you well. Unfortunately, shared hosting means your website is relying on using shared resources with other websites. This also means that whatever happens to other websites on the server is...
Several years ago, Search Engine Optimization was becoming a trending term used to maintain web pages for search engines. Back then, it was thought that to be on search engines, a lot of effort had to be put into it with one word: money. Back in the day, paying to be on search engines was the normal thing to do. Today, it still is provided finding the right person or SEO firm to do it. As...
The SEO reselling business is not a new concept today. In fact, there are at least a thousand individual and team resellers in America today. There are SEO Resellers who have already established a name in this industry. Being a newcomer in the business implies that you have to vie against these big names, and to compete with them automatically makes you an underdog contender. Underdog Branding To be an underdog in any field means being small, being...
Every start-up tries to create a blog in hopes that it will be their gateway to becoming the next thought leader of their particular vertical. Writers spend hours writing posts to only become discouraged that their blog is receiving trivial amounts of page views. In spite of low page views, continually writing on the blog without extended defunct periods can pay off in the long run for search engine optimization....
Comparisons between pay per click and search engine optimization as online marketing techniques can get very specific and advocates on each side even become heated about the question of which strategy is better. The practical, if boring evaluation of PPC vs. SEO marketing is that they each have their own value and weaknesses, but are best when used in concert as part of a performance marketing campaign at the hands of a skilled and diverse...
Imagine you own a shoe store. It is a small property with four or five isles of shoes. You employ a few salespeople. It costs money to keep the lights on and the air conditioning running. You had to purchase the registers and computers, and the shoes are paid for before they’re even sold. Most customers come in, look around and then thank you and leave, having not bought anything. What does this mean? Your shoe...
An e-commerce site has it own unique challenges and goals when it comes to SEO. Large e-commerce sites could have ten of thousands of product pages, each which need to rank well in the search engines for its appropriate keywords and related searches. It is important to remember that the main goal of any e-commerce site is to encourage visitors to buy, so content and site structure needs to actively reflect that goal. Regardless of what...
