In case you’re not familiar, RSS stands for Really-Simple-Syndication. Basically, it is a way for people to share and connect with content very quickly to stay up-to-date with the newest headlines of their favorite blogs and web 2.0 sites. RSS feeds are a great way for people to stay updated with your site and also share your content. We often get very concentrated on getting a lot of traffic ONCE – RSS feeds help you get returning visitors which is the key to big numbers in your site stats and bank account. I’m sure you probably already have an RSS feed, but you may not know what to do with it. Here’s a few ways you can use your RSS feed and RSS feeds in...
Most local business owners are often confronted with the teething problem of how to gain maximum exposure for their business online. Online marketing is a sphere that is mostly dominated by the big wigs with the most resources. In such a scenario how does a local business compete and gain a foothold without being dwarfed by the hot shots in the industry? In this article we shall provide you with valuable SEO tips for your...
On June 2, 2011, Yahoo, Google and Bing announced their partnership on schema.org. This will act as a stop point for web owners and developers which provides resources to help them markup their site pages. This in turn makes them easier to read, understand and get indexed by the search engines. This is a big step given the fact that search engines usually need you to markup your pages in a particular manner for indexing...
Google has got a lot of people upset, not the least of which are web surfers trying to find good content while searching on the Internet. Lately, Google shows a lot of spammy results in the top 3-4 pages for many searches. Blekko is one of the newest search engines, after having been in development for a number of years. It is now ready for beta testers and comes with some great features for users....
Understanding the basics of search engine optimization is an important skill for many individuals – even many outside the search engine optimization industry. Web designers, content writers, journalists, webmasters, bloggers, and others need to be familiar with the factors search engines use to rank websites and content. The search engine optimization field can be a very complex and confusing field, though. This is largely because the only 100% authoritative, 100%...
ICANN (Internet Corporation for Assigned Names and Numbers) recently voted and subsequently agreed that companies can create new Top Level Domains for their websites. Similar to most changes and innovations on the Web, this has sent ripples through the digital marketing world already, enflaming imaginations as to what this may mean in terms of Search Engine Optimisation possibilities. However, before we all get too excited, it is important to consider a few very important factors. Obviously...
Local business keyword phrases, which always usually include the city and the service that the business is located in and provides, are worth an inordiante amount of money in terms of ranking for them as compared to other types of search terms with the same low number of search queiries per month. There seems to be a never-ending market for providing local business with Internet marketing services. Most people that run business in fields like...
In the not so distant future, Generation Y will constitute a much greater buying power that was once dominated by the Baby Boomers. Generation Y (or Gen Y) will surpass any other generations before it. Gen Y will be the largest buyers of products, which power our economy. Gen Y values its empowerment as well as its community. Gen Y is self-reliant, skeptical at times but most importantly valuing its social connections. Growing up in...
As SEOs I think we can all agree that one of the most important things to do within our industry is to keep abreast of the latest developments and to modify our behaviour accordingly. We can learn from each other and a good SEO must accept that, on occasions, people might do something that he/she had never thought of or implemented before. This is why I like to read blog posts from other industry professionals...
In 2011 Google rolled out one of the biggest updates to its search engine, the Google Panda update, also referred to as the Farmer Update. The first tranche of the update was in February 2011 and affected all English language sites in America. The second tranche of the update was in April 2011 and affected all other English language sites. There is a lot of conflicting opinion on whether this update was good or not. Many...
