As Google continues to beef up its online product offerings – Google+, Google Places, and now a hotel-specific search, review and referral system being rolled out – opportunities for small businesses to use cost-efficient local advertising and highly tailored, location specific search engine marketing are better than ever. And in many cases, these advanced SEM techniques will be offering potential customers a valued service just by delivering information. Some sources suggest that of the roughly two million Google searches conducted every minute, over 400,000 include local keywords. That means 20 percent of searches are already attempting to target local businesses. So those that effectively craft their ads and SEM campaigns to tap into Google places and this huge targeted mass of searches stand to gain exposure...
The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. A great off-site SEO campaign will develop a strong link portfolio that uses a variety of quality sources to drive traffic. But the best white...
When it comes to SEO there are several jobs that are obvious, getting those great positions, getting traffic through to the site, getting that traffic to convert, reporting back but one thing that takes a lot of time that is very rarely scheduled in is keeping the customer happy. When you’ve got top positions for all their key terms and they’re making money hand over fist you’re their best friend but one week of dropped positions...
Out-Sourcing your SEO efforts is a major decision for any business. A single person may be able to do their search optimization efforts for a small website or a niche that is not competitive but anything more than minor efforts will require a multi-person effort. A professional search engine optimization company has the resources and dedication to rank even the most competitive websites but they need to be up-to-date on the current acceptable SEO practices. The...
Search Engine Optimization has been a pillar of the online community for a while now. It’s a buzzword that’s thrown around a lot, but too often online marketing has the SEO tag slapped onto it. Just because someone says that they’re taking a good SEO approach doesn’t make it true. If you’re doing any of these things with your site, then you need to take immediate steps to get rectify them because...
Currently, search engines rank their web pages based on a number of things, including; the number of visitors, the amount of keywords, how long the domain has been in operation for, how many back links the website has, its page rank and a few others. However, it looks like this is about to change. Here, we will explore if this is the case. Google filed a patent (on the 24th Feb 2011), which detailed how...
Search Engine Optimisation (SEO) and Pay per click (PPC) campaigns are two of the main ways of attracting leads to your website, but which should you be focusing on? And can a blend of the two exist? Although SEO and PPC are both digital marketing techniques, they battle each other for attention and some people don't realise the differences. This post provides some of the major benefits and drawbacks to each discipline, to help marketers make...
For those not in the know, the Internet Corporation for Assigned Names and Numbers (ICANN) has recently announced a new domain naming convention for domain name endings, also known as generic top-level domains (gTLDs). In the past, there were 22 gTLD endings including .com, .net, .gov and .org. But the new domain naming convention brings the .brand in the spotlight, and you soon may see gTLDs like...
Sites are constantly trying to increase their organic traffic and there are many ways to do this besides trying to get a good Google search ranking. You can use a SEO or internet marketing company that will work with you to get your traffic up and going so your business or blog will prove successful. There are also things that you can do to your site that...
If you’re reading this, chances are very good that your online business is growing and that shared hosting plan you started with just isn’t cutting it anymore. Not that there's anything wrong with shared hosting, it’s affordable, provides you with what you need, and has served you well. Unfortunately, shared hosting means your website is relying on using shared resources with other websites. This also means that whatever happens to other websites on the server is...
