Feb 16 2009

Video SEO for Google, Youtube and Beyond

Online videos are 53 times more likely to appear on the front page of search results than regular pages, according to Business Week and a study of the front page rankings of 40 of the most popular keywords in Google (thanks to Monica Wright for this stat). Google Universal loves videos, and not only from YouTube, but also from DailyMotion, Truveo and MetaCafe. So be sure to optimize your video files and upload them to different video sharing destinations. First, when optimizing a video for keyterms, make sure relevant keyterms are used in the video titles, descriptions, tags, keyterms and even the video file name (something I like to throw in there).

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