Having recently read an article titled “Think You Need a Company Facebook Page? Think Again” by a co-worker of mine, I have to respectfully disagree with some of his bullet points. I believe that a strong, well thought out, and well maintained page on Facebook, Twitter, or any other social networking site can be an invaluable resource. It doesn’t matter if you are running a local dry cleaner, local bar, nation-wide restaurant chain, or a worldwide brand. When properly designed, implemented, and executed, having social networking for your business can increase customer loyalty and retention, which in turn can lead to higher new customer acquisition, as well as becoming much more efficient at recovering from...
I have received many emails like this: We'll submit your website to 100 social bookmarking websites for just $35. That's right, 100 valuable, permanent one-way links on high PR authority websites for just $35! Where do I start to pull this apart? Perhaps the fact that one does not submit a "website" to social bookmarking websites. One submits a URL that represents a specific piece of content. This more than just technically...
Nowadays, pretty much every company has its own Facebook page, which is hardly surprising, considering what a superb and absolutely free platform it is for brands to interact with, and get valuable information from, their customers and fans. What is surprising, however, is that very few organizations have gone beyond the standard Wall, Info, Discussions and Photos tabs to create a Facebook page that’s in...
*This is a guest tip by Caliban who can typically be found at his Mobile SEO blog* The Problem So you’ve just created the most amazing link bait for your site, pat yourself on your back...but you’re not done just yet. Promoting your content is the next step to make sure you generate the traffic and links to your site you want. Twitter is a great tool for getting your message...
The following tip was provided by C. Maund-Anderson of CanadianVirtual.ca SEO Blog. A great way to make static content fresh is to aggregate social media. Using a social media profile that you update regularly, build an RSS feed or widget out to your static page. Make sure that the time stamp from the feed gets published onto your site or page, and your newly published content is accessible by the Search Engines. See how aggregated...
There's one tiny but cool Twitter hack I had some success with, so decided to share: give your Tweets more exposure with auto-retweet Twitter bots. How do auto-RT bots work? These are scripts that publish things a Twitter users tweet about to their own profile, thus collecting information on a specific topic. Why can getting retweeted by such a bot be a good idea? Many of those bots have a lot of followers and are also...
John Haydon had an awesome post on his blog sharing how to leverage Facebook "Notes" to get traffic to your blog. To drive traffic to your blog you need to add its RSS to "Notes" application and ask your best Facebook friends to do the same! Here's why it's powerful: If you have 30 fans who each have 100 friends, your blog post will be seen by as many as 3,000 people. These...
More and more bloggers are now getting the beauty of "Retweet!" Tweetmeme button adding it to their blog templates. The button makes it easy to share the post on Twitter as well as rates the post in general Tweetmeme index.
Now, there's one tip not everyone is aware of: by default Tweetmeme will use the following Tweet format:
RT @Tweetmeme Post title http://bit.ly/XXXX
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The following tip was provided by John Gunnar. A lot a bookmaking services use a bookmarklet to easier save pages, and this is what you need to know: 1) Description: A bookmarklet reads the source code on your web page in order to add information about a web site. Therefore you need to add meta description: <meta name="description" content=""/> The text you add, is the same type of text that appears as...
When a normal person visits a web page, all he sees is content: text, rich media and links. When a marketer visits a web page, his first thought is how many people this page attracts and his second thought is why (that's when content evaluation comes into play). This week I've compared three multi-feature SEO toolbars that may partially answer the first question: how well a page might perform in search engines. But unfortunately, those...
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