Twitter has become an invaluable resource for marketers looking to keep their finger on the pulse of social media and the industry has responded with a plethora of tools to help enhance and quantify the experience. But with so many great options out there, it can be hard to narrow down your choices. In this guide, we'll take a look at some of the tools favoured by marketers and what makes them so useful.
Link building is an essential aspect of SEO that helps a website rank higher in search engines. This practice makes a website visible to target customers when they make use of relevant keywords in their search. If you want to make your business more personal and maintain long term connections, it is not possible to rely only on link building. It is important to stay in touch with customers, appreciate them, stay competitive and beat your competition to keep customers coming back to you.
Facebook pages are a popular place for communication in any genre, from entertainment to education. A hotbed for debate, a great place to promote your brand and a way of gaining visibility, whatever your purpose it is an important step in making it in social media. Everyone who is running some kind of social media campaign should have one. But once you get it started, there is the problem of gaining members. This isn't as easy...
There is no doubt about it: link building has evolved. In fact, things have changed so much over the years that link-building techniques that were effective even a few years ago are already completely out of date. Link building has always been evolving, but the recent Panda and Penguin updates from Google took things to another level. Panda targeted low-quality, thin content masquerading as useful information, whereas Penguin targeted unnatural links.
When my first website began capturing between 2 - 5 email subscribers per day I started to notice something different about my readership. The biggest difference: I was actually receiving emails from subscribers! Now that I've been building email lists for roughly three years across multiple markets, I can tell you that based on experience reader emails usually fit into four different categories: Praise, Questions, Life Story, and Not Nice.
Facebook is seemingly insoluble and undefeatable, seemingly... but will it always be the social media empire that it is today? Many experts in the field of social media simply say Facebook has done an excellent job, but it is really only a matter of time before their tombstone is adjacent to Myspace's. "As a company like Facebook grows, it's natural for middle management to begin to fatten up and become 'safe'.
Here are six tips for using Google+ that you will not see elsewhere. 1 - Use Google+ hangouts to communicate with your customers and potential business partners. This is a very under-utilized tip because it does take a lot of time and effort on your part - to pull in what is potentially a very small amount of customers. But what most business managers and their staff fail to realize is that it is actually a very...
For too long there has been a 'something for nothing' mentality in the world of online content. People expecting writers to work for free with no byline, marketers that want a post promoting their site, or a mention on your front page for a link buried somewhere unseen on their own. It has been a real cause of frustrating for years. But lately a new movement has been emerging. Thanks to social media and the way...
Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value.
If you are in to online marketing for even smallest measure of time now you will agree to me that there are few thing needed by any business website in order to stay and grow with in the online sphere. Apparently, Social Media Marketing and Business Blogging are on the top of the list.