Dec 16 2011

What’s in Store with YouTube’s New Look?

The YouTube team recently unleashed the video-sharing site’s new look with its fresh coat of digital paint. With more than 3 billion videos viewed every day, and hundreds of new channels from known personalities and content providers coming soon, YouTube just wanted an easier way for users to locate and keep tabs of their desired videos. The good thing about this change is that YouTube provides a short video, giving its audience a tour on the video-sharing site’s new homepage and explaining how you can create your customizable YouTube channel. Below are more details on YouTube’s fresh design. New Homepage YouTube’s new homepage makes it easier to find and follow a user’s favorite channel. On the left side, users with YouTube account can customize their YouTube channel...

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Social Media for Small Business: What You Need to Know

Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap. Below are three elements of social media campaigns that could help establish your online channel. Customer Interaction Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while...

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Getting More SEO Value from Your Social Updates

Twitter reportedly has over 100 million users. Even if 40% of those users have never sent a single tweet, there are still nearly 250 million tweets every day by the more active users to make up for their silence. How many tweets go out from your handle every day, adding to the noise? 1? 5? 20? Let’s assume the majority of your followers are following 99 other Twitter personalities (for a nice even 100)....

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Social Media Marketing – 5 Steps Bloggers Should Take To Achieve Results Easily

Social media marketing should be a part of your blogging activities, if you plan to see success in the long run. It doesn't take one arm of marketing to earn a living, but multiple arms can yield greater results. Majority of blogger are into social media marketing, but only a few are seeing the results. We often wonder what's going on around the blogosphere, when all efforts we put in proves abortive. I've been there before;...

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Optimizing Your Google Plus Profile

Google Plus is the latest social network to really catch wind; it is progressing at an increasing rate and is at roughly 50 million users. Facebook is however, on over 800 million users. Googles’ 50 million is not something to be sniffed at, it IS expanding extremely fast and is a contender in the social media world. Taking into consideration it is a definite possibility that Google plus will dominate social networking, businesses need to think...

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Four Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. At that time you were able to search for a particular topic or keyword and find out what the buzz was on that topic. Even though Google has stopped...

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Google+: Is It Worth The Effort For Driving Traffic to Your Website?

You have just gotten used to Tweeting updates about your website, and Facebook has been a resource for years, but now Google has come out with Google Plus (G+ henceforth) and you are wondering if it is a useful property for future promotions. The short answer is that every avenue is useful, but the cost versus time equation comes into play. There are a few ways of looking at the real meat of the problem, so...

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Do You Want Social Friends or Business Leads?

Social media marketing is a great way to humanize your brand and connect with your target audience in an unobtrusive and personal way. A strong and loyal social network can help spread your messaging strategy and defend your brand from online trolls, not to mention drive sales. But a lot of companies are approaching social media marketing from the wrong angle. It’s not just about how many Fans or Followers you have, or how many...

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Not All SMM Efforts Are Worthwhile

In the high-tech and oft-changing world of social media marketing or SMM, keeping a campaign current, relevant and reactionary can take increasing amounts of time and effort. Social network or SocNet tools are available to aid the tracking, testing and research needed in any marketing environment, but when SocNet focus becomes overburdened, businesses of all sizes must reevaluate their approaches and priorities. Sometimes “more” becomes detrimental. On the Internet, real estate becomes real e-state, but the...

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Facebook Marketing Tactics and Tips

Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends. The following Facebook marketing techniques will help you promote your Facebook page by engaging your audience, acquiring more likes and provide tips for retaining your audience. Use custom tabs You could create a landing page which offers a free gift for signing up. You can also...

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