Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends. The following Facebook marketing techniques will help you promote your Facebook page by engaging your audience, acquiring more likes and provide tips for retaining your audience. Use custom tabs You could create a landing page which offers a free gift for signing up. You can also change the offer by carrying out split testing (trying different landing pages). Use a reveal page to get more ‘likes’ A reveal page offers exclusive access to content such as an online tutorial, an exclusive video or a song. Such an offer is an incentive to encourage visitors to ‘like’ your Facebook...
Google+ shows tremendous potential when compared to Facebook popularity. And, to all of our educated guesses, people are excited about this cold war. Questions I am stuck with: Who wins? Who looses? What is going to happen next? How this is going to influence our social media marketing plan? Is it good or bad for everyone related to internet world? How great and different it is from Facebook applications? Is it...
Many offline businesses have taken off when the owners made full use of their existing contacts and continued to actively create new ones. Such business contacts are very useful in spreading the word about the business. The same principle applies in online business. By making contact with other site owners and bloggers covering topics closely related to yours, you will be able to generate more links pointed at your website. This will result in high...
Whenever new potential clients or inquiries come in regarding ecommerce, I usually take a long deep breath because the client has so many issues and misconceptions. These issues include aspects of ecommerce SEO ranging from automated SEO systems to duplicate content and many other things. Every time I have to write a brief email regarding this matter and explain to clients what exactly we are going to do for...
Location-based services are part of the hottest trends when it comes to local business marketing. Startups like Foursquare and Gowalla has enjoyed great reception and Facebook is trying to replicate their success with Facebook Places. This location-based application allows Facebook users to “check in” when they get to a brick and mortar store. Each “check in” is displayed on the user’s wall as well as in the news feeds of the user’s friends as well...
Social networking is a huge part of online marketing today, with Facebook being the leader and Twitter being the newest addition to the world of social communication that also has online marketing advantages. Both Facebook and Twitter have gained popularity due to their unique features that allow people to provide constant updates to their friends and followers regarding their personal life and business projects. This not only makes them useful...
All this talk about utilizing social media for local business search engine marketing has existed for quite some time now. However, quantifying the level of success that social media integration brings to a business is a different matter. Up till now, people knew that using Twitter and Facebook helped. But exactly how it impacted businesses, people were not so sure. The marketing firm MarketingSherpa has just released the results of its Search Marketing Benchmark Report. This...
The nature of media and advertising has been rapidly changing throughout the years. More and more people are connecting on the Internet and businesses are finding more and more ways to reach out to their target audiences. Research has shown that Internet log in time has increased by more than 121% in the last five years. That’s 30% of people in all age groups choosing to spend time online rather in front of the television. With...
A lot of agencies nowadays have been working with small and medium-sized businesses to help ensure their success in the local search field. Indeed, small businesses are better focused than their national competitors. For one, they are more able to build a community among their customers and gain engagement from the same. It is good to keep in mind a three-point campaign to ensure success for our partners. Local Search Probably one of the most...
Bloggers want to maximize on the traffic received from social media. However, while focusing on popular sites such as StumbleUpon, Digg or Reddit, many bloggers forget that there are hundreds of other available options that might offer a better fit. The following tips can help in assessing social media sites. Is the submitter’s profile important? Some social media websites, especially Digg, are impacted by the submitter of the link. Some ...
