With Facebook steadily inching towards the one billion member mark; Twitter gloating over its 5 million members and other social networking sites trying hard to match pace with the big daddies of social networking, it can be safely said that the rise and growth of these social networking platforms have been portentous. Apart from creating the idealistic environment; albeit a virtual one for communicating with people from all over the world, these social networking sites also hold the promise of untapped business billions. Spending for social network advertising ballooned to $2 billion in 2008 and is pegged to exceed $3.8 billion in 2011; these figures are enough to...
Google is about to launch their newest attempt to better social networking by introducing the +1 button to search results. This new feature will allow users to vote for a particular page they take an interest in by clicking the +1 button and sharing it with their network of friends. This addition to Google is much like the popular Like button that has already taken Facebook by storm. When searching for...
Twitter is a fantastic social networking platform, and truly one of the easiest, simplest websites to use. It’s so simple, in fact, Twitter’s user interface is dominated by a single text box with just a single question: “What are you doing?” While it may be easy to open a Twitter account and get started, it can be a little more difficult to understand how to use Twitter to its fullest. For both businesses and...
In one of my Twitter post I have mention that instead of writing 300 or 400 words let’s write two words that explains everything! “Be Real” but later on I realized that I should have to explain what exactly “Be Real” means… Let’s start with this… Twitter is different from facebook, so in order to get success on twitter and facebook there should be different rules that apply. In this post, we...
From last few days there has been a lot of buzz in blogosphere and amongst online marketers about which has better ROI – Social media or SEO. Well, this debate is not new as similar questions have arisen a lot of times in past including the recent blog post on pro blogger “Why Social Media Is a Better Investment than SEO”. The post basically covers the author experiences about...
Many businesses aren’t currently outsourcing their social media efforts. Of the most outsourced tasks about 1/3 of all business had or were planning to outsource content creation and 32% having outsourced or planned to outsource search engine optimization of their social sites. This is according the 2010 Social Media Marketing Benchmark Report by Marketing Sherpa. I have a feeling more businesses will outsource this in the future once people have figured out...
The world of internet marketing is a complex and diverse one. There are several ways to go about it and each way necessitates more than a brief introduction. One useful way to market websites is to participate in social bookmarking sites. Why? It is quite simply because people don’t want to hear a sales pitch from a company. They want to hear a referral from a friend. Those who submit their links...
Having recently read an article titled “Think You Need a Company Facebook Page? Think Again” by a co-worker of mine, I have to respectfully disagree with some of his bullet points. I believe that a strong, well thought out, and well maintained page on Facebook, Twitter, or any other social networking site can be an invaluable resource. It doesn’t matter if you are running a local dry cleaner, local bar,...
I have received many emails like this: We'll submit your website to 100 social bookmarking websites for just $35. That's right, 100 valuable, permanent one-way links on high PR authority websites for just $35! Where do I start to pull this apart? Perhaps the fact that one does not submit a "website" to social bookmarking websites. One submits a URL that represents a specific piece of content. This more than just technically...
Nowadays, pretty much every company has its own Facebook page, which is hardly surprising, considering what a superb and absolutely free platform it is for brands to interact with, and get valuable information from, their customers and fans. What is surprising, however, is that very few organizations have gone beyond the standard Wall, Info, Discussions and Photos tabs to create a Facebook page that’s...
