Roll up, roll up and take your seats for an astounding performance of magic and mystery! Why settle for average content for your SEO when you can create a campaign to astound and amaze your audience; pulling keywords out of hats like rabbits and using sleight of hand (writing) to wow everyone who reads your articles.
Here are a few of the various techniques you can borrow from the world’s best magicians to enhance and improve your company’s online presence and SEO standing.
The Art of Illusions
Whilst you might not have a professional illusionist working on your campaign, you will have a professional writer or two who will have something more than coloured handkerchiefs up their sleeves to help your SEO.
Illusionists are experts at making an audience see something which they have created out of thin air. The key is to make people see what you want them to see. Every company has certain values or services which it wants to emphasise more than others, and this is where content writing can come in. By carefully choosing which aspects of your business you want to be known for, you can subtly work these into your articles; allowing you to create the image you want your audience to see.
Become an Escape Artist
To make an impact in the world of SEO, you should escape from the restraints of your industry and reveal your company to be offering something a little different. Focusing on the things which make your company distinctive will help, but one of the best ways to break out of the handcuffs which are restricting your company is to have SEO content which takes a completely different approach.
By pulling off these tricks you will be able to do a Houdini and escape from the norm; shaking up your industry and your SEO as you go. Once your audience see your magic SEO skills, they will be eager to learn more about your company.
Train Your Magic Brain
Getting inside the mind of your target audience is the key to SEO success. By knowing what your customer is looking for, you can write content they will want to read, and in turn see these readers become your new customers.
You may not be able to read the thoughts of your audience, but you can become an expert at understanding them and their interests. Pay close attention to the audience you are writing your content for, and develop a writing style which will appeal to them.
By employing all of these crafty magic tricks you will see a big improvement in the standard of your content, and this in turn will give your SEO a boost. Just remember your glamorous content writing assistant when you achieve fame and fortune as an SEO magician.
This guest post was written by Hayley Francis; content writer for Creare Communications. Creare specialise in all aspects of Internet Marketing including Web Design and SEO to make your company stand out, as well as E-Marketing, Social Media and Video Production to boost your business.