Every SEO has had the daunting task of writing content at least once in their lifetime and the honest truth is that it isn’t the most fun task in the world. But at the end of the day, we all know it needs to be done. Content is king, and if we want a page to rank well we need to apply the essential foundations of the website through content.
Good quality content can be hard to conjure up. Some sites outsource the work and others do it for themselves. We know there are many different ways of getting the content, not only that, but the content itself comes in a few different forms. The most important would probably be home page content with just the right amount of keywords included.
One of the most common is a blog roll. Thanks to the Google Freshness update that was released some time ago now, a regularly updated blog is crucial to the on-going success of a website. The only other forms of content include things like product descriptions and media descriptions etc.
That said there are two pieces which are vital, or at least the most important. This is the on-page content on the homepage and the blog. Now if you have an active blog then it isn’t a priority to regularly update your on-page content (well, not in my opinion). If you don’t have an active blog then you are missing out on a great deal of opportunities and exposure and I would strongly suggest setting one up as soon as possible.
Writing the on-page content can seem quite easy, but when it comes to writing copy for hundreds of different pages it can feel like the most boring and irritating task you’ve ever had to deal with. Remember that the percentage of key words should be fairly low, if the ratio is high then it is likely that Google will find this and mark it as spam. Everyone’s idea of the perfect ratio changes, but I would say somewhere between 2.5% and 5% is a safe place to be.
If you are writing content for things like product pages or even services you may find that there are a lot of pages to fill. Quite a few will be fairly similar and it will be hard to write unique content. One tip I would offer is to think about things from a different angle. For example, if you were selling toys, you could say in one part how cheap and good value for money they are. The other part you could mention the educational value, perhaps even a rough outline of how to use them, maybe even a comparison between the product you supply and a very similar one on your site.
Even if you take this on board, content writing will be boring. The more imaginative you are with the content writing, the better the quality of the copy and the more unique it is. If your content is low quality and practically duplicated, then it isn’t going to offer much SEO value and could end up doing more harm than good.
Blogging has been around for a long time now and depending on what industry you are in or which subject you are blogging about, topics can appear to be hard to come across. There is a point in every niche where there is nothing new happening. This is when tips and how to posts emerge because they are saved for the rainy days.
Industry news is always one of the first things to blog about. Signing up to things such as Google Alerts for your keywords will really keep you in the know for topics you want to keep up with. This will greatly help with inspiration for blog topics and even blogs in the future.
Keywords will naturally appear in your blogging if you are on topic but make sure there are keywords in your articles, again following the same sort of ratio as before. To go that extra mile with your blogs, try to link a keyword to the appropriate page. If your company was to focus on cars for example, the best bet is to link that keyword to your homepage. Follow your SEO strategy with this (this what?) as it will strengthen the campaign and give it that extra push it may need to succeed.
Writing content is a difficult task and if you don’t approach it properly it just may kill you. Everyone writes with a different method but if you bear in mind the core factors, such as keyword ratio, topics, linking and quality of content, you will find that writing all of this content becomes easier and easier.