News is a great way to build links and awareness. If you've got some interesting news related to your business to share, you can create a press release using paid services like PRweb or you can do it on cheap or even for free (note: the first option doesn't actually substitute the latter one as you can do both or either of them depending on your money and time resources). While how to that with PRweb is pretty clear (the service is popular and easy to use, I don't think I can add much here), let's discuss some ideas on how to do that for free. 1. Create a social media release: two cool free services allow you to issue a social-media-friendly release. They are...
Sometimes when you're on the prowl looking to acquire links via link trades, buying links or contributing optimized content to a blog in return for a link or two, you can run into some sites which may seem like you've struck link gold .. but these opportunities may prove too good to be true. Case in point, you may find some site owners who are more or less giving away good links on sites with...
Have you ever seen exact copies of your content on other sites with no link back to the original? If you have a blog with no more than 200 visits a day, your answer is most likely to be "yes" (or you just never noticed it).
Going after each thief demanding to remove the stolen content is both time-consuming and depressing. Why not try to force them to link back?
Tracer (tip credit to 61 Comments
Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail. It may be easy to tell people "generate fresh content on a daily basis," but in the long run, writing an article or blog post everyday can be tiring and troublesome, especially when an SEO manager has multiple things to do and reports to digest. Some of us turn to copywriters to...
I have already posted a couple of articles on how instructional content may help in your promotion. A good well-compiled and to-the-point tutorial may be a much better viral piece than any sensational article you may come up with. People willingly search, bookmark and share guides, tutorials and how-tos. And even if links don't come on their own, you can find plenty of opportunities to build them. So, my first tip: create instructional...
One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines like Google are going to consider your site as being "under construction", therefore not being useful or relevant to the...
SEO is a young industry and to some extent based on the assumptions. The only tactics that are officially confirmed are: create awesome content, use clean code, make your site for people, not for search engines. Much of what you read besides that should be considered before implementing. It makes me sad when I am told that after reading my post (that retells someone else's internal anchor text experiment) a webmaster went ahead and...
Friday SEO tip is provided by Fabio Ricotta who works for the Brazilian company MestreSEO. Follow Fabio on Twitter. 1. You can access your domain with and without www. Eg.: mysite.com and www.mysite.com return the same content. This is a common problem and you can solve it by using this code in your .htaccess file: Options +FollowSymlinks RewriteEngine on rewritecond %{http_host} ^mysite.com [L] rewriterule ^(.*)$ http://www.mysite.com/$1 [r=301,L] Replace mysite.com and www.mysite.com...
After launching Daily SEO Tip, I wrote an article about how to turn your site into a link magnet, which makes it easier to not only attract links - but also will boost the response return on your push oriented link building strategies. Today I would like to follow up with a very simple networking tip, and apply it to SEO and link building. Whether your website is a business oriented site or a vertical...
Breadcrumbs use a single line of text to show a page's location in the site hierarchy. They are very helpful both for SEO and enhanced usability: From SEO perspective, breadcrumbs allow for "reversed" crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to higher levels); From usability point of view, breadcrumbs help users to understand where they are in relation to the...
