The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test.
We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However with titles, testing is potentially dabgerous because it might screw your rankings.
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A lot of site owners and SEO's are familiar with keyword research tools such as Wordtracker, Keyword Discovery, and the free tools from Yahoo and Google. These keyword tools are an excellent way to not only find keywords which are relevant to you products and the usage popularity of these terms, but you can also forecast a bit with expected traffic and conversions for PPC and maybe even SEO. It is easy to become dependent on...
