*This is a guest post by Christopher Holland*
I recently signed up to a few business and SEO forums and was amazed at what people still recommend.
As there are so many people offering outdated or wrong tips and tricks on how to improve your search engine optimisation (SEO) campaigns, I thought I’d let you know of some of the biggest myths around.
Search engines are always changing their algorithms, and over the past decade things have changed dramatically. Due to complexity of this industry, and the rapid changes, this has led to the many believed SEO myths which I have listed below.
1) Submit your websites to search engines
*This short but very useful tip was submitted by Charly Wargnier.*
When doing SEO changes for large scale companies, implementing a proper robot.txt is crucial. I will not go back to the robot.txt definition bla, bla… millions have done that before me.
No, instead, just a simple formula to use whenever the geek inside you has a Robot.txt Writer’s block! So, type “inurl:robots.txt filetype:txt” and, ta-daa! See what the big names are doing.
You will find the robots.txt...
*The following tip was Christine Laubenstein of WordStream*
A good way to get an edge over your industry competitors is to optimize your website for image search. Many companies focus their search engine optimization (SEO) efforts on their website copy, with little regard for the pictures. Take advantage of their inaction in this area by boosting the search engine visibility of your images, and therefore your website.
Why should...
*This is a guest post by Danny Cooper*
Link building is a very consuming task, in fact it's the most time-consuming part of SEO (aside from explaining SEO, of course). Because of the time consuming nature of link building you really can't afford to waste time by making mistakes or building worthless links. In this article I hope to show you five of the most common mistakes so you can avoid them!
Anchor Text
This is the most...
*The following article is by Christopher Holland*
As the saying goes, patience is a virtue. Patience is one of the key parts to running a successful search engine optimisation (SEO) campaign.
Creating a website that will rank highly on search engines does not happen over night. There may be quick fixes (as there are in any industry), but quick fixes are usually short term and can lead to many problems further...
*The guest tip was provided by Pradeep Sahu*
My excel sheet, containing list of blogs, social bookmarking sites and forums that allowed me to get dofollow backlinks, used to be a great SEO asset. Not any more. With the release of tools like open site explorer, the competitive advantage that I enjoyed because of that list has become close to zero. Any competitor can now put my website...
*The guest tip is by Matthew Yarro who writes about link building at JuiceeLinks.com*
I think that everyone understands that top-ranked websites receive more traffic, more sales and more brand recognition than lower-ranked websites. But do you know what surprises me? Those top listings also gain a higher level of esteem and authority than lower-ranking websites.
It would appear that search results are perceived to be more of a top-10-best listing than an alphabetical phone...
*The guest post is by Gab Goldenberg*
This is an exercise in asking "why," learned from Joel Spolsky of Inc Magazine, which apparently got it from Toyota. The idea is to get to the bottom of a problem to avoid repeating it again in the future.
I was asking myself why a contract that was due to have X# of links hadn't yet been fully delivered on, despite my...
*The guest tip is by Christopher Holland*
The very first and most important step you should do when starting a search engine optimisation campaign, is to sit down and choose the correct keywords. Keywords are the phrases that potential visitors will type into search engines to find your website.
Anyone can think of relevant keywords for their business, but to be successful you will have to find the keywords that are not only...
The guest post is by Ross Hudgens, a Senior SEO Analyst at Single Grain. You should follow him on twitter here.
Seth Godin coined the term Permission Marketing, which means that you obtain permission from the consumer before advancing to the next step in the purchasing process. The opposite of this is interruption marketing – interruption marketing frequently occurs when you watch television or surf the...
