*This is a guest post by Erez Barak, co-founder and VP, Products Optify. If you want to provide your own SEO tip and get featured on this blog, please submit your tip here.* One often overlooked and underutilized resource at the disposal of companies everywhere is their company website. Truth be told, most marketers make the mistake of taking a “set it and forget it” attitude towards what could arguably become their strongest selling tool. But all it takes to leverage this overlooked asset is a small investment in time, and a little bit of insight into what kind of changes could impact the bottom line. Applying the proper optimization techniques can help marketers fine-tune keywords,...
*This is a guest post by A.J. Wilcox* Domain names are a funny thing. They are a low-cost, high-value item that many domainers have long used as a moneymaking tool. If you were first to the game, you could pick up some extremely important domain names. If you’re just now getting into the game, you are likely finding out why so many companies are choosing arbitrary names that...
There are basic concepts for writing on the web that are so fundamental that it is incredible they’re so often overlooked and forgotten. No matter how wonderful your prose, no matter how stimulating or persuasive your arguments, however much someone should read your words, if readers can not find your website, it will remain unread. Probably the reason this central fact is so frequently forgotten is that many people do...
With YouTube now being the 2nd largest search engine in the world it makes a lot of sense to understand SEO for YouTube Videos. After reading this post I hope you will have a better understanding of how to optimize your videos so that you get more exposure in YouTube searches as well as organic rankings from your YouTube videos. This post assumes you have your topics/content in mind or ready...
Local listing coupons help to promote your special discounts to local consumers that reach your local business listing through web searches and mobile searches. These local listing coupons can be used by printing them out or presenting them on a mobile device when a local consumer visits your store. Here are the steps to create your coupon in your local listing at Google. The steps below assume you have...
This is a guest by Typhoon a.k.a Sushant Risodkar from SmartBloggerz. Getting published is one of the most difficult challenges a writer faces when pursuing his calling, his profession. Writers often have other sources of income because depending solely on their chosen career might end them up penniless, no matter how good they are. Fortunately for the multitudes of writers and writers-to-be out there, the World Wide Web has brought to light a...
Ever Google yourself? [Don't worry, we all do it.] Ever notice how your results might be vastly different from someone sitting right next to you? There are a ton of factors that Google incorporates to make your search results the best they can be - and they all amount to a little thing called personalized search. Personalized search incorporates: Web history Personalized results Recent searches Universal search Geographic location (Local Results) Starred results Social search Real time search Personalized...
Matt Cutts, head of Google’s Webspam team, recently said, “We have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search results that we can find.” Google constantly changes its algo to provide info that’s relevant and useful to users, as quickly as possible. What ranked well last year might not rank so well this year. As they put it ...
Many of you know that I am heavily into various SEO, social media and productivity tools. Therefore I often get requests from people to point them to various tools based on their needs. Someone once asked me about a tool that could generate the list of domains for several related search queries. I wasn't aware of a standalone tool like that, so I decided to develop it. The utility I have come up...
If you are a business dependent upon the local consumer for your revenue, then local business listings at multiple local listing websites is an important local business marketing tool for you. A few important tips.
1. Claim Your Local Listing
By claiming your listing you are effectively protecting your listing from hijackings and also allow you to use your local business listing as a marketing tool. Don't wait to do this....run!
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