If you are into link building or online reputation management, you must have heard of the term Guest Blogging. Let’s talk straight: people get into this very quickly and participate actively because it’s the great way to build quality links for your website and if you have a great style of writing that forces readers to follow and look up to you. But is this all? Well, most of the people may say yes! But I think guest blogging is a lot more than just link building. Self Grooming: Guest blogging is the great way to test your skills as a writer. While guest posting you meet numerous new readers, you expose your work to ne audiences and get new feedback...
I was a marketing professional who didn’t know SEO. There, I said it. After consulting the popular SEO sites like Copyblogger I thought I had it figured out. So when I began optimizing my first website, I thought I would rock it—after all, shouldn’t SEO be intuitive for a writer? When I saw my 2minuteSEO score of 53 percent (technical score of 5.5) I felt my cursory research like...
There are numerous techniques that are used in SEO but there are 5 easy steps that businesses can follow to ensure their website is ready for Google. The first step is content, which is key to any search marketing strategy. Ensure the content you have on your site is worth reading, because if there isn't, there is no reason for anyone to visit the site. The more up to date content on your...
Most users of the internet choose to browse online because they can find what they need within in minutes. However, those that surf the web for no other reason than curiosity, boredom or to enhance their understanding, still want the experience to be fruitful. As soon as a user clicks on the internet browser icon, regardless of what that may be, it is your duty as a website provider to provide...
Local business listings give your business the opportunity, for free, to make coupons, offers, discounts, photos, videos and more available to local customers. You can be as big as a Target and as small as a florist to take advantage of local business listings. As long as your business is dependent upon the local economy for your revenue, local business listings is an important local business marketing tool. Local business listings...
Many businesses aren’t currently outsourcing their social media efforts. Of the most outsourced tasks about 1/3 of all business had or were planning to outsource content creation and 32% having outsourced or planned to outsource search engine optimization of their social sites. This is according the 2010 Social Media Marketing Benchmark Report by Marketing Sherpa. I have a feeling more businesses will outsource this in the future once people have figured out...
Another recent shift with Google's ranking algorithm is "stacking" for brand based searches. This is a fantastic opportunity to maximize your coverage within the top 10 results for your brand name, and also a great chance to bury potentially harmful content, negative reviews or disgruntled customers from the SERPs. It doesn't take much for people to jump on a high horse and go on a holy crusade to destroy your perfect online reputation, using sites like...
Knowledge is power, so what people know and who they know are valuable assets to them personally as well as to the company. Employees often fear that if they share too much of their expertise that their knowledge will cause them to be terminated after their knowledge is transferred to other workers. Still, team players are needed to give a business the competitive edge it needs to survive in a tough economy so knowledge must...
There is a lot more to link building than simply getting as many as possible. It is well known that Google has over 200 criteria by which to rank a website, and also that links is a big part of that... A big misconception though, is that links is just one factor. There are several link based factors that can impact your search ranking. Quantity This one is really obvious. But all other things being equal,...
As Google continues to enhance it's algorithm, we're beginning to see large ranking shifts based on factors that never existed a few years ago. One of the more notable recent additions to the ranking algorithm is "site speed" Google is now taking into account how fast a website loads when determining which search results to show, obviously the faster the site loads, the better. Google provides a lot of information and useful tools to help you...
