Conducting an interview is not an easy job. You need to be professional, but you need charm to make the interview as casual as it should be. Overly formal interviews tend to make prospects feel nervous or anxious, so conducting an easygoing, casual interview is usually best. However, informality should always go with focus; choosing the right and proper questions can make an informal interview compelling and interesting. The client interview is one of the most important aspects of any SEO project. Through interviews, we gain information on our clients and we get to advertise our company on a very personal level. However, interviews should always be handled with control, because there are companies who send dummy clients just to get inside information on your business’...
If you're an SEO, or have done a bit of optimization yourself, the chances are you have come across older, possibly outdated sites, which despite your best optimization efforts just will not budge from the top spot. This is not unusual, older site are often seen as more trustworthy and authoritative by the search engines and tend to perform better in the search engine results. There are a number of reasons this happens and all of...
WordPress is undoubtedly one of the best CMS platforms used by all webmasters across the web market. Every single feature about the CMS is very inviting and advantageous for its users. Embedded with several features and plug-ins, it is easy-to-use and also search engine friendly. You can easily optimize your WordPress blog or website using the suitable On Page SEO and the Off Page SEO tactics, thus ensuring better visibility and business return. On Page SEO...
Local search is where many businesses are losing out on a lot of potential traffic and consumers. As fewer people turn to their phone books today, and go to their search engine with specific needs in mind, it is important for your business to appear in those results. If you are not optimized for local search, you may as well be sending customers to your competition. Take a look at...
How many professional online relationships do you have? Excuse me for being forward, but it seems all too often that we forget that the internet is alive with people not robots. There are online professionals and entrepreneurs behind every webpage you visit. One relationship with a successful, like-minded internet entrepreneur will do so much more for you than any blog comment blast or link packet will. SEO practices can seem so dull and lifeless, and they...
Build it and they will come. The phrase that has been floating around for centuries to describe everything from watering holes (i.e. bars) to superstores to petrol stations and now can be applied to websites. The thought behind such a term is to inspire a focus on quality, if you build something that will be well received there will naturally be waves of people flocking to experience it. As an SEO engineer I have witnessed some...
The release of HTML5 is still quite a long way off with W3C announcing that May 2011 will be the final call for the specification and a final release expected by 2014. When HTML5 is finally released it will replace HTML 4.01 as the standard on the web and will feature many new elements and discontinue a number of older and outdated elements still current in HTML 4.01. The good news for web developers is that...
Blogging success cannot be achieved overnight. Popularity on the Web isn’t an easy thing to gain. We all know that fame, popularity, and respect are all time-driven aspects we gain from experience. Being a newbie is a phase that all bloggers go through. You can’t rush fame. Even bloggers know how difficult it is to have few posts and few friends, when no one but spammers spend time commenting on your posts. The problem with amateur bloggers...
Reputation management is becoming increasingly important to an online business. If someone Google’s your company name and sees negative reviews, many times, they won’t use you. High ranking negative publicity or reviews can kill an online business; we’ve seen it time and time again. This is why online reputation management is so important. But there is a lot that goes into online reputation management and there are certain factors, such as the time period of...
SEO sales is hard, right? Search Engine Marketing is a competitive industry with lots of window dressing and false promises. When you win those precious clients you want to do everything possible to keep them happy and paying customers as long as possible. Long term customer relationships, of course, start with setting realistic expectations and delivering what you promised. But you can't stop at just doing the work, you have to...
