Local business keyword phrases, which always usually include the city and the service that the business is located in and provides, are worth an inordiante amount of money in terms of ranking for them as compared to other types of search terms with the same low number of search queiries per month. There seems to be a never-ending market for providing local business with Internet marketing services. Most people that run business in fields like roofing, construction, home building, real estate, dumpster rental, and other businesses of the like, are completely computer illiterate - which is great news for webmasters.
Like any other internet venture - the first step to coming up with an internet marketing plan for a potential website is identifying your main keywords...
What Are Discussion Forums?
Discussion forums are websites where individuals who share a common hobby, idea, or viewpoint, can gather to exchange ideas. There are numerous discussion forums in just about every topic under the sun. Normally, members of the forum can include various pieces of their contact information, including a website URL that they own. Most discussion forums allow members to have a "signature file." This is a snippet of code that is placed...
In the not so distant future, Generation Y will constitute a much greater buying power that was once dominated by the Baby Boomers. Generation Y (or Gen Y) will surpass any other generations before it. Gen Y will be the largest buyers of products, which power our economy. Gen Y values its empowerment as well as its community. Gen Y is self-reliant, skeptical at times but most importantly valuing its social connections. Growing up in...
As SEOs I think we can all agree that one of the most important things to do within our industry is to keep abreast of the latest developments and to modify our behaviour accordingly. We can learn from each other and a good SEO must accept that, on occasions, people might do something that he/she had never thought of or implemented before. This is why I like to read blog posts from other industry professionals...
In 2011 Google rolled out one of the biggest updates to its search engine, the Google Panda update, also referred to as the Farmer Update. The first tranche of the update was in February 2011 and affected all English language sites in America. The second tranche of the update was in April 2011 and affected all other English language sites.
There is a lot of conflicting opinion on whether this update was good or not. Many...
Search engine optimisation (SEO) has come a long way in the last decade.
When the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimising for, getting listed on DMOZ, and populating your metadata for the search engines to analyse. Search engine marketing and SEO optimisation were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you...
Many offline businesses have taken off when the owners made full use of their existing contacts and continued to actively create new ones. Such business contacts are very useful in spreading the word about the business. The same principle applies in online business. By making contact with other site owners and bloggers covering topics closely related to yours, you will be able to generate more links pointed at your website. This will result in high...
Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors for the future, which I feel will have the most effect on your rankings.
1. Content
Good content is what people are looking for whenever they search...
Many say that photos are not ideal for SEO campaigns, but you want to put up a photo blog. You want to make money through your photos, but your friends tell you to forget it, since you’re not that popular. More than the money, you want to make a name out of your talent, but these people say that even SEO won’t be able to help you. Well, that was ten years ago.
A new decade...
People tend to over-think it when it comes to measuring the success of their SEO campaign. Most would say that the overall goal of SEO is to rank well in the search engines; it’s really not. The end goal of SEO is to get conversions, convincing site traffic to act. Ranking well in the search engines is just a step (albeit an important one) in driving more targeted traffic to...
