Too often site owners jump the gun when it comes to SEO. While I appreciate an enthusiastic site owner, it’s important to make sure that the rest of your marketing basics are in order BEFORE you start worrying about rank, visitor growth, bounce rate, conversion rate and so forth. If you don’t fully understand exactly what you are trying to accomplish for your business and brand, SEO isn’t going to be able to tell you.
SEO is not a band aid to “fix” your brand. Before developing an SEO campaign, make sure you do these three things:
Identify online competition
It’s important to be realistic when identifying your online competition. While the Internet has the capabilities of leveling the playing field, giving both big and small companies the...
Social media marketing should be a part of your blogging activities, if you plan to see success in the long run. It doesn't take one arm of marketing to earn a living, but multiple arms can yield greater results. Majority of blogger are into social media marketing, but only a few are seeing the results. We often wonder what's going on around the blogosphere, when all efforts we put in proves abortive.
I've been there before;...
Some SEO experts believe that building too many links within a short span of time and which is based on a similar anchor text can caused the website to be red flagged by Google since it may give the impression that the those links have been acquired abnormally by using automated scripts or link building software.
This may result in the Google BLOOP or the “Backlink Over Optimization Penalty”. It is caused by the some inexperienced...
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...
In many companies and agencies, SEO and social media folks work on similar projects and often the same clients, but too frequently there is a disconnect in the execution of various strategies that leaves a little bit on the table. Figuring out how to tie the details of both SEO and social together can provide enormous benefits for both teams and disciplines.
Most of the readers understand the basics of both SEO and social media. With...
Susan Wojcicki presents the new update for Google Analytics, flow visualisation. She began the presentation with a quote by John Wanamaker, who was an innovative retailer in the 19th century. He said that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Susan explains that this is exactly how anyone who is running a business feels like. They want more data from their visitors so they can...
As we all know, link building is a huge part of search engine optimization and also one of the hardest things to do right. With so many techniques and search engine algorithms changing frequently, sometimes it is hard to come up with the right strategy. However, if you incorporate different highly effective techniques in your overall strategy, you will increase its efficiency to the maximum.
A technique that I have discovered recently is event blogging. For...
Google Plus is the latest social network to really catch wind; it is progressing at an increasing rate and is at roughly 50 million users. Facebook is however, on over 800 million users. Googles’ 50 million is not something to be sniffed at, it IS expanding extremely fast and is a contender in the social media world.
Taking into consideration it is a definite possibility that Google plus will dominate social networking, businesses need to think...
As the search engine giant Google releases new technologies ever so often, the talk about real-time search is now a thing of the past. Google launched real-time search sometime ago, allowing users to search and view updates on major social networking sites, such as Facebook and Twitter. At that time you were able to search for a particular topic or keyword and find out what the buzz was on that topic.
Even though Google has stopped...
SEO is part science, part art – and all business. And when it comes to business, people need to get serious. After all, that bacon isn’t going to appear on your table by its own volition, is it?
When you what get to the summit of your niche, you need to find creative ways to vanquish all competitors. And in order to persevere over adversaries, you need to outmatch them. To achieve such a thing, you...
