Ranking well in local searches is very important when your business is a local one. There are numerous tips and tricks how to boost your local rankings and depending on the type of your business and the volume of competition in the area, you can go one way or another. For instance, for almost any type of local business adding frequently local news and other content of local interest helps a lot. But have you thought of adding local real estate listings to your site? There are businesses for which this could be feasible. Why Should I Add Local Real Estate Listings, If I Am a Plumber?! The question is absolutely correct. If you are a plumber, or a service technician, or a grocery store, you definitely...
There are really only two big mistakes that you can make when running a small business: quitting and sticking. In fact, it can be just as much a mistake to quit doing something that works as to keep doing something that does not work. As such, there are not a lot of mistakes that are concrete and set in stone. What works for one business owner might not work for another and what might be a...
Alt text is basically a text alternative to a photo or an image. When an image does not appear on a web page, the alt text is what will be visible. This is helpful for people who use text-only browsers which don’t show graphics, those who use the text-only mode on standard web browsers, as well as the blind who read web pages using speech programs. In addition, alt text also helps search engine...
Advise anyone? Sure, there's endless supply of it, twist the tongue and it comes out! A homeless man gives you advise on home loans, everyone becomes a doctor when there is a medical problem and every other blogger gives you advise on how to blog successfully. Let me cut to the chase! When you have a really good idea, you try to start big. The enthusiasm is at its peaks, the adrenalin rush is always there...
While guest blogging is a free and highly effective way to increase visitors and subscribers on your own blog, it can be disastrous if done incorrectly, drawing negative attention to you and your work and having the opposite of the intended effect. If you're prepared to utilize guest blogging as a method of becoming a better known and more prolific writer, follow these three rules to avoid a faux pas that could set you back instead...
Although their relative importance is likely to decrease over time, citations – defined as “mentions” of your business -- are still the bread and butter of local SEO. In David Mihm’s comprehensive list of Local Search Ranking Factors, citations come in at number four, surpassed only by having a physical address in the city of search, manually verifying your Google Places page, and designating proper category associations. Needless to say, most agencies that provide...
Every SEO understands that a well executed link building campaign will bring good results. One of the issues is that link building is not a black or white matter because there are different variables to consider for each site. For example: How many inbound links does the site have right now? What kind of inbound links does the site have? What are the ideal keywords to target? Where should I acquire links from? In this blog post, we're going to...
If you use social media to promote your site and advertise, you need to use the right tools. With so many new apps to help you organize your social media campaign, it's confusing to know which apps will help you and which apps waste your time. Use the SMO Periodic Table and App Map from InMotion Hosting to help you discover new apps to help you run a successful social media campaign. SMO Periodic Table The...
The web is constantly evolving and what we are capable of doing on it is constantly changing and generally improving. Spurred by changes in technology as well as competition and general innovation, the internet perhaps moves faster than most things. If you want to keep up, and you want your website to stay relevant and to provide everything that all the others on the net provide, then you need to make sure that you include...
Using spam and different SEO techniques with the one purpose to manipulate the search engines results refers to the term Black Hat. In SEO practices those techniques are considered to be unethical and they are often very aggressive. Usually these tactics are focused only on the search engines results without considering their rules which is also the reason why these methods are often penalized. Some examples of Black Hat techniques are using doorway pages, which are...
