Only last week HKHotels announced a total overhaul of their brand, becoming Library Hotel Collection. In the process, they redesigned all their online properties, to be consistent with their real-life core value: always putting the customer first. A first look at these new websites triggers a wealth of emotions. They were built on a simple formula, that worked for decades: visually striking elements, large high definition images that show all the high-caliber elements that placed the Library Hotel Collection properties among the best examples of eclectic New York City hospitality. The first impression - the one that matters the most - is of utter luxury. This is what the Library Hotel Collection wanted to convey, to position its new brand up there at the top,...
Let me preface this by saying, I do not have any moral or ethical issues with the “SEO Tramp Stamp”. Just to clarify, I am referring to the link the many SEO’s place in the footer of their client’s site, which links back to their company’s site. These links are acceptable because 1) they allow a visitor to a site, who likes the site, to find out who is responsible for the site being the way...
By Andrew Johnson Unless you’ve been living under a rock in the Nevada desert, you know how important guest blogging is for a small business SEO campaign in the post-Panda and Penguin world. That being said, it’s equally important to make sure your guest blogging strategy is organized and efficient. Here are some tips for maintaining a well-oiled guest blogging machine: Expand your outreach methods Organization through the early stages of guest posting is critical, because you should be...
Every business is impacted by seasonality in one way or another. Even if your company isn’t dependent on the actual physical seasons (like a lawn care company might be) there is a certain rhythm to your business cycle that repeats itself from year to year. Some months are going to be slower than others no matter what you do with your SEO. When visitors or sales dip down for a month or two don’t assume your...
Being in the SEO industry for couple of years now, I have encountered many travel websites that are spending handsome amount of money to be found on the online/digital medium. SEO or digital marketing seems to be the ultimate answer for them but the real problem is all highly traffic terms related to this niche have been already hijacked by BIG giants and there is very less space left for small and new business...
No matter what line of business you’re in, if you’re a startup or simply lack the enormous advertising budget that’s available to your rivals, then it’s time to think outside the box a little and come up with some more creative ideas for self-promotion. Advertising online is the obvious route to go down, but even this can be a rocky road for the inexperienced. The internet – despite being free – is a battleground for...
