Google’s biggest update hit many SEO communities on September 27, 2013 launching waves of theories and speculation about the Hummingbird update, courtesy of Google. What is hummingbird? What does it do? Is it bad for SEO? How can I adapt to hummingbird or worse, not be deindexed by Google?
It’s difficult to say what kind of effects hummingbird does for SEO, but what we do know is this:
- Hummingbird no longer prioritizes exact match keywords; hummingbird is catered toward answering questions. This is called Conversational Search or Query Search. Websites that contain answers that answer certain question will rank better.
- Hummingbird has changed the way results are displayed. Any content that is relevant to the search query will be displayed accordingly.
- Original, high-quality content is extremely important in this update. Google can identify well-written content that answers questions. Websites which contain heavy keywords, known as keyword stuffing can be subjected to being penalized by Google.
- Content marketing has never been more important than it is now. There are a variety of ways to take advantage of content marketing and blogging is just the first step.
- Those who use black hat SEO will be heaviliy effected by the update; those who continually perform and use white hat SEO tactics will not be penalized by Google. Infact, those who practice white hat SEO will have their efforts rewarded.
- …Plus much more!
We’ve compiled our research and theories into Syndacast’s own infographic, Declassifying Google’s Hummingbird. It addresses the above points and offers tips on how to cope with the hummingbird update.
Syndacast is Asia’s leading digital marketing establishment, specializing in cultivating innovative ideas from paper to the marketplace. The company is well-versed in applying performance-driven digital marketing strategies by expert business consultations as well as providing on-the-go optimization for world renowned clients.