Google Analytics has considered being one of the most powerful tools for tracking traffic coming in and getting out of the website, though Google Analytics is not only a traffic tracking tool but this can massively help you design your SEO strategies.
Google Analytics not only provides you the data of how many visitors are come in to your website per day, what is the bounce rate and what is the percentage in of new visitors to the website, but allows you to get the inside data of how a visitor behaves while visiting your business online.
You can design your SEO Strategy through Google Analytics:
Google Analytics allows the webmaster to see for which keyword the traffic is coming in to the website. If you recall, the first step of any SEO strategy for any business depends upon Keyword Research. Google analytics allow webmasters to collect the list of keywords for which the traffic is coming to their website and further you can optimize the website for the same keywords.
Traffic source tab tells you about how many visitors are coming directly to the website, how many are coming through search engine, and how many through other referral sites like social media and others, so it is easy for you to decide if you want to focus more on social media or you need to focus more on for example local yellow pages like yelp and others.
Top Exit Pages:
This is very important but commonly negligible option available in Google Analytics. I think this can be the great way you can analyze and fix the problems in the website. All you have to do is to see what the top exit pages of the website are and then go manually to those pages and analyze technically why most people leave the website through this page. There can be several reasons like improper navigation, CSS or content you can fix the problems and expect better conversions.
Top Content is the feature that tells the webmaster that what the top pages of the website are? This can really help you design your content strategy; you can manually see what those pages are and optimize them, add more content to those pages and make them more users friendly so that more users can interact with the website and website generate more leads for the business.
Local Search is getting more and more attention and missing this part will same as closing a door for the coming business. Map Overlay in Google Analytics tells you about where the traffic is coming from (location wise). This can help you to see what areas are going better and what areas you should focus for the future.
These are the top 5 areas where you can give a clear direction to your SEO Strategy for the next month. Digging more in to Google Analytics can bring more options that can enhance your SEO strategy.
Looking forward to hear your opinion!
Moosa Hemani is the Team Lead for SEO and working for a leading IT house. He works on the client side; develops and executes the SEO strategies for clients related to different industries like real estate, contracting, Restaurants and others.