Dig into Your Search Referrals for Content Ideas and SEO
Today’s tip has something to do with my tip on increasing your search ranking by exploring your current positions and search referrals and then interlinking potentially powerful pages.
Friday SEO tip is provided by Alexander Villamizar of Latam SEO.
Keep an eye on keywords people are using to get to your site. When I check that list for my site, I might find that there are some visits for a keyword that is not on the first page on Google (for example page 3 or 4).
What I do next, if the competition for that keyword is not that high, is to create a new entry at my blog based on that keyword, so that it could rank higher. When the keyword is a bit competitive, I try to tweak some things inside the post, and I also improve my internal linking.
In both cases, I have managed to achieve even two listings on page 1, and obviously got a lot more traffic to my website by doing this.
What tools are you using to track search referrals? How do you organize them? And most importantly, how do you use the data? Please share your thoughts!
37 Responses to “Dig into Your Search Referrals for Content Ideas and SEO”
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Friday’s SEO tip: Dig into Your Search Referrals for Content Ideas and SEO http://tinyurl.com/anzhf9
RT @seosmarty Friday’s SEO tip: Dig into Your Search Referrals for Content Ideas and SEO http://tinyurl.com/anzhf9
RT @seosmarty: Friday’s SEO tip: Dig into Your Search Referrals for Content Ideas and SEO http://tinyurl.com/anzhf9
Friday’s SEO tip: Dig into Your Search Referrals for Content Ideas and SEO http://tinyurl.com/anzhf9
Reading: “Dig into Your Search Referrals for Content Ideas and SEO | Daily SEO Tip” ( http://tinyurl.com/anzhf9 )
I use Google Analytics with a custom filter I got from Distilled’s blog that lets me know when I get a paid 2 or 3 referral. I like to put all my longtail/niche content ideas into a spreadsheet and see who’s competing and how many people are looking. Then, I strategize what ideas I know I can write good content for and prioritize based on relative competitiveness vs traffic.
Josh Millrod’s last incredible blog post..Using Subdomains to Control Your Brand in the SERPS
I use the searchterms in combination with the bouncerate. Where the bouncerate is too high for a certain term, it obviously means that the searcher did not find what he was looking for, so I try creating new content targeted at that searchterm.
iCan’t Internet’s last incredible blog post..Google in 2012?
Ann Smarty Reply:
February 28th, 2009 at 5:24 pm
It is good advice to look at the bounce rate as well – thanks for the contribution!
Raju Reply:
February 28th, 2009 at 8:33 pm
Great advice, makes sense really!
I was discussing this exact technique at work last week – it proves very effective.
I was actually looking at my analytic last night and this is a good idea for me to do.
Duane Brown’s last incredible blog post..Finding a Social Media Job On Twitter
Quick question: How do you guys figure out how competitive a keyword is?
Duane Brown’s last incredible blog post..Breaking Out PPC Accounts by Country is a Must for Success!
Ann Smarty Reply:
February 28th, 2009 at 5:23 pm
I wish this quick question had a quick answer
You might want to take a look at my post on competitive research: http://www.searchenginejournal.com/make-the-most-of-seo-competitive-research-evaluating-the-competiton/6386/
Duane Brown Reply:
March 1st, 2009 at 5:42 am
Thanks for the reply Ann. I’ll check it out in the morning for sure.
Duane Brown’s last incredible blog post..Finding a Social Media Job On Twitter
You may also consider editing the web page you had already that is getting the referral traffic and see whether you can tweak it to better respond to the kind of long tail queries that are being used for the particular keyword.
Barry Welford’s last incredible blog post..Apple Safari v.4 Beta For Faster Gmail
You can use the SEO Position script to quickly identify Page 2 referrals (or whatever page number). Uses the new Google Analytics eventing for easy config.
AndyEd’s last incredible blog post..SEO Position & UI Links Google Analytics Scripts Updated
Ann Smarty Reply:
February 28th, 2009 at 5:22 pm
Thanks for the tip, Andy, I’ll check it out.
I do not usually criticise use of grammar but this post almost lead me to believe it was spam. If it wasn’t for Barry Welford’s blog comment I’d have left this blog, never to return….
Ann Smarty Reply:
February 28th, 2009 at 6:56 pm
Come on, Darren, it is not at all about grammar, it is about SEO, isn’t it?
On a serious note, I tried to edit the post a bit but all in all I prefer that to be up to the original author.
Darren, you are right, and I apologize for the poor grammar of the post. I just hope that people get the main idea of what I was trying to say
Alexander’s last incredible blog post..Set Geographical Target in Google Webmaster Tools
On e-commerce sites I use paid search key word click-throughs and test buys to help guide content strategy.
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Also the Adwords Search Query Performance Report can be an amazing source of longtail/niche keywords!
A couple of days ago, SEOmoz had a post on this topic too, saying that an easy way to increase search traffic would be optimize your site’s 2nd page keywords.
So, your site ranks in 11th for keyword1, then optimize such page for keyword1 and get to the 1st page.
Excelent tips. SEOmoz’s and this one.
Frank Marcel’s last incredible blog post..Captologia e Credibilidade na Web
Thanks for the great advice. Really good article.
Once more – very good advice. I use this method from 1-2 months and this is very good tip to get some new visitors.
Mih’s last incredible blog post..Uwaga na linki ze stron z “wysokim PR”
I use Google Analytics and Webalizer but I wonder that since those are key phrases used to find my web site how much they affected by the content that is already there.
D. A. Shaver’s last incredible blog post..5 Important Things That Should Be Every Web Page
Thank you , its really very informative.
Thank you , its really very informative.
good idea, I will try to follow the tips.
blog management’s last incredible blog post..My SEO efforts are bringing my rank down, why?
SEO is now great Marketing strategy used by webmasters because it helps website to get potential customers. Its really helpful tip. Thanks for sharing
Very informative and very helpful, thanks. Keep it up.
thanks for the information. keyword analysis is a very important field in terms of SEO
When any keyword drops position then make good backlinks by using this keyword.
Great post, very informative
I know that this is really a bit off-topic, but I have high hopes that someone can assist. I keep reading about the benefits associated with backlinks in SEO and numerous strategies regarding how you can obtain them. However I do not know which are white-hat and which are black-hat. Can anybody tell me which backlink building techniques are legitimate and which are usually shady please?
good idea, I will try to follow the tips.
Good tip. However I build microniche sites and don’t think it is worth my while. Maybe when I build and authority site it will be more relevant for me.