Friday SEO tip is provided by Alexander Villamizar of Latam SEO.
Keep an eye on keywords people are using to get to your site. When I check that list for my site, I might find that there are some visits for a keyword that is not on the first page on Google (for example page 3 or 4).
What I do next, if the competition for that keyword is not that high, is to create a new entry at my blog based on that keyword, so that it could rank higher. When the keyword is a bit competitive, I try to tweak some things inside the post, and I also improve my internal linking.
In both cases, I have managed to achieve even two listings on page 1, and obviously got a lot more traffic to my website by doing this.
What tools are you using to track search referrals? How do you organize them? And most importantly, how do you use the data? Please share your thoughts!