Sometimes the most genius ideas are just at your finger tips. You just need to go ahead and take them. For example, don’t waste hours of your precious time wrecking your head over new post ideas. When you are stuck, look for inspiration within already published content.
Google Analytics is the perfect tool for that:
Go to your “Top Content” section:
Click on each link and then go to “Entrance Keywords“: now you’ve got the whole list of various words referring people to that page.
Some of those keywords perfectly describe the post content. And some are so-called “accidental” referrals: those you never counted upon.
Those search referrals may be really good and they probably slipped just because your post was fresh at the moment of searching and thus Google thought it might be more interesting than older and more relevant pages.
Those search referrals are gold. Target an article to them, link to your top content (and thus improve its rankings) and thus achieve two aims with one shot:
- Publish new targeted content and increase your traffic (you already saw those words were capable of driving some traffic, so you know for sure this will work);
- Increase search traffic to your top content by linking to it from fresh articles.
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