Long tail keywords (those that consist of your core term and several modifiers) are able of sending huge amounts of traffic. Besides, the top rankings for them are not hard to achieve.
The only trick is to spot the correct ones. There are plenty of methods (which also depend on the niche) but I am going to speak about identifying long tail keywords based on your current rankings and Google search referrals.
Two tools you will need are: SEMrush (paid: $20 for one month) and Google Analytics (free).
Step 1: run your domain/ URL check on SEMrush and try spot some “promising” (repetitive) patterns based on Google search volume and your Google positions:
Step 2: navigate to “Google Search Referrals” section on Google Analytics and run a search on Google Analytics for the word within the phrase:
Here you go! The whole bunch of word-combinations you would have probably never noticed otherwise. Now, all you need to do is to limit that list to only those where you do not own #1 position already.
How would you use that terms? Create new content? Optimize the old one? Please share your thoughts?
If that keyword has a specific landing page i would optimize it. But if every search goes to a different page, i would create a new post.
[Reply]
Where other posts on your blog refer to the post that is currently highest ranking for that keyword phrase, then you can consider editing the post and modifying the text used to describe the link to better target the more valuable keyword phrase.
Barry Welford’s last incredible blog post..Registered Retirement Savings Plan Contributions In Canada
[Reply]
HI !
very informative post really great one appreciated..
[Reply]
Fine post
SEMrush is new to me, will check that out. Thanks
Steen Öhman’s last incredible blog post..Tip til Twitter 2
[Reply]
Hi Ann! Nice tip. I really like to see my Competitors Adwords Campaings (at SEM Rush) and then improve some of my pages to get top results on that kws. So you can focus on those keywords that has a better conversion.
Fabio Ricotta’s last incredible blog post..Google Mini Sitelinks
[Reply]
Ann,
This is a great, creative method for long tail keyword discovery.
@Fabio, rather than tweaking existing pages, I’d recommend people create new pages of content around new long tail keyword queries.
Cheers!
Ken
[Reply]
Have been testing semrush now for a client, and thats really a great tool - you just made my day (or saved for that matter).
Steen Öhman’s last incredible blog post..SEO David Naylor on reputation management
[Reply]
I have been interested in trying SEM Rush. I might as well give in.
[Reply]
Looks good. But I think this can be done with Adwords Keywordtool and Google Analytics Combo. Why buy SEMRush? Even if I need to use semrust I can use the free part and come up with what I need.
Debojyoti’s last incredible blog post..Artisteer-Template and Theme generator
[Reply]
Great post. I’ll have to give this one a try.
Duane Brown’s last incredible blog post..Search Engine Optimization (SEO) Site Audit
[Reply]