News is a great way to build links and awareness. If you’ve got some interesting news related to your business to share, you can create a press release using paid services like PRweb or you can do it on cheap or even for free (note: the first option doesn’t actually substitute the latter one as you can do both or either of them depending on your money and time resources).
While how to that with PRweb is pretty clear (the service is popular and easy to use, I don’t think I can add much here), let’s discuss some ideas on how to do that for free.
1. Create a social media release: two cool free services allow you to issue a social-media-friendly release. They are both Google news friendly which means more exposure. They also allow free (direct and ‘dofollow’) backlinks from the release hosted on their domains. One is PitchEngine (I’ve mentioned on SEJ) and the other one is PressIt (which is quite new to me but looks not bad).
I can’t say I managed to achieve hundreds of links with the services but if well implemented a press release may attract some attention. By “well implemented” I mean good, news-worthy content and rich media (i.e. images, video, power point presentation, etc).
2. Consider start-up directories or blogs. If you are launching a new project, a mini-site or a tool, contact start-up blogs and most of them will publish your news.
3. Search for sites publishing press releases in your niche. Example: one of the best sites for small business news distribution is SmallBizTrends accepting press release submissions.
You can find similar sites in your niche by searching Google for relevant keywords combined with the following queries:
- inurl:submit press release;
- inurl:submit “press * release”;
- intitle:submit press release;
- inurl:submit inurl:news.
Any more ideas on distributing news for free? Please share them!
More ways to distribute your own news releases http://tinyurl.com/cjkma7
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Reading: “Distribute Your Company News For Free | Daily SEO Tip” ( http://tinyurl.com/cjkma7 )
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Distribute Your Company News For Free http://tinyurl.com/cjkma7
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Distribute Your Company News For Free | Daily SEO Tip http://tinyurl.com/cjkma7
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Distribute your news for free - Press Releases & simular are great for traffic and conversions http://is.gd/nVoT
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ann smarty’s article http://tinyurl.com/cjkma7 has some other sites i may try for online PR
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Distribute Your Company News For Free http://tinyurl.com/cjkma7
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Distribute Your Company News For Free http://tinyurl.com/cjkma7
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If it really is buzz-worthy news, then you can always write a blog post on it and then tweet your blog post. You then should encourage your friends to retweet it. Multiple RT’s can be very effective.
Barry Welford’s last incredible blog post..Internet, the community of communities
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I’ve submitted press releases using free news distribution sites in the past, but never came across one that offered social media releases. I’ll definitely check out PitchEngine and PressIt next time.
If you have compelling news and you get it in front of an influencer from a social site (e.g. Twitter, Digg, Delicious), it can go a long way!
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Great post,
Free news distribuation is not that easy if you are working in a small language like danish.
I am just testing Google News in german for a client, and is looking forward to see the result.
Any experiences with Google news?
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Great post. Well written.
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The only problem with press release links is they tend to be low quality, but they are a great way to start up the linkbait machine if you’ve got great content.
Josh Millrod’s last incredible blog post..You Control Your Website… Not Google
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Nice. Working on a Press Release now with the PRWeb $500 package. Will also try these Social Media releases.
Laurence Flynn’s last incredible blog post..Twitter Loses Funding, Announces Closure
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Nice post, i m enjoying reading of DST(dailyseotip.com)and SEJ. It’s on my daily routine reading.. in this you mentioned that start ups are gr8 for new bie site, that was worked for me.. I didn’t work on Social media resales.
Web application development’s last incredible blog post..Guidelines for choosing an authentic seo service provider
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Ann Smarty Reply:
March 19th, 2009 at 8:42 am
I am glad you like reading us
Ann Smarty’s last incredible blog post..Search Cloudlet Adds Twitter Tag Clouds
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Almost you have covered everything. Just try to post some of big news sites under your niche.
Listorbit’s last incredible blog post..Listorbit Today released its Industry-Specific Datacards
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A few years ago I had major SEO success with doing this, but not so much lately PageRank wise. I assume they may have been algorithmically devalued (not targeted, just the engines got a little more particular). But it’s at least a great chance to get your site in front of new eyes who may decide to give you a link of their own.
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Ann Smarty Reply:
March 19th, 2009 at 6:25 pm
Hi Bill. Agreed, but the point is not only getting “direct” benefit (i.e. links from the press release site itself) but from sites that pick up the release and re-publish it.
Ann Smarty’s last incredible blog post..Search Cloudlet Adds Twitter Tag Clouds
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I never heard this posting before and this is something new to me,I will give a shoot on your recommendation and thanks in advance for the free tips,I think it is more then “free stuff to me”
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Hi. Im officially inviting you to directly share your useful tips at talkseo.com, one of the efficient seo discussion forums on seo-related stuff in the net. Your tips are dead-on useful and the forum caters to a wide audience so it’s gonna be good for you. Thanks for the tips.
pseller’s last incredible blog post..Earth Day is Coming (Apr 22); Get Your Gears Today
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Hi! Im officially inviting you to directly share your views at seo discussion forum talkseo.com. You could try to ask people there to visit your seo-based blog. Because your entries are dead-on user-friendly useful! Thanks for this entry, btw.
pseller’s last incredible blog post..Earth Day is Coming (Apr 22); Get Your Gears Today
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Great rundown, Ann. Never thought about the start-up blogs. Now, I wonder how important it is for a news release to have rich media…
David Leonhardt’s last incredible blog post..Furl Removed From TheBookmarketer
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Ann Smarty Reply:
March 21st, 2009 at 10:24 am
Rich media helps make it a bit more viral. As an example, PitchEngine allows to embed a video clip, and it helps promote the video.
Ann Smarty’s last incredible blog post..Search Cloudlet Adds Twitter Tag Clouds
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Great post! I was just searching for help on this topic this morning. Thanks so much for the tips =)
Nicole’s last incredible blog post..A Hook…A Line…And A Girl
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Great idea! I was looking for same thing like this.
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Great site and information I will follow your advise please let me have feedback on my blog http://ruralamericaonshore.wordpress.com/
Carolyn Mabbitt’s last incredible blog post..Why Onshoring is Often Better than Offshoring
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Awesome tip. Thanks!
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ePressReleases.org offer SEO Press Release service and it’s PR list on top of search result.
Try it !
http://www.epressreleases.org/sbumit-press-release.htm
ePressReleases.org’s last incredible blog post..Borano Doors Handcrafted at Special Honduran Location
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