Feb 14 2012

Do I Really Need To Build a Website

If you’re just starting out in business, or taking your first steps online with an established business, you may assume that your business is going to need its own dedicated website. While it’s true that every business can benefit from having a web presence, there are a lot of methods of achieving this without necessarily having to set up your own website. Social media sites such as Twitter, Facebook, Google+ and others can all give your business the web presence it needs without the time and expense of creating a website.

For some businesses, of course, there’s no substitute for a dedicated website, especially for businesses who want to sell directly to consumers online. Even then, there are many ways of setting up a website, ranging from website creation services to hiring full-time professionals or doing it yourself from scratch.

This infographic shows some of the possible options to consider on how to start a blog. Follow these steps to decide which web presence option is best for you.

If the infographic helps you decide you do need a website, you can get started creating a website today with Basekit who produced this infographic.

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3 Responses to “Do I Really Need To Build a Website”

  1. thepinoyblogger says:

    Great post! I don’t think “need” a website right away but if you have the resources to build one. You should. Cheers!

  2. Aditi Datta says:

    This post is very informative. Yes, I truly agree with this post that we should build a website because while establishing our own business, a website just creates the overall presence or outlook of our business and this would definitely help in building up our business. Thanks for sharing such a nice post with us!!

  3. pixelsmarketer says:

    YES ,Yes, yes!

    Local Search Marketing represents the biggest shift of power in the history of the marketing and advertising industry

    For the first time ever the Marketing field is equal for all to compete, thanks to the internet and Website Marketing, more specifically local search marketing. Therefore; the advantage is for those willing to participate and take action.

    Website Marketing no longer soley represents advertising for BIG online retailers such as Amazon, JC Penny, Lowes etc’. It did so in the 90?s, but not now. Instead the broader and more important definition for you is that Internet Marketing represents an “ability” to establish -Your Brand Awarness and Connect with customers- Locally, Nationally and Globally. It represents your ability to connect with YOUR customers regardless of their location-home, work, school, public restroom, or their car. The moment you decide to tap into the full power of your website is the moment you’ll gain an unfair advantage over your competition. Most of whom are stuck in the past with a website that is gathering dust instead of gathering customers, they are simply unable to recgonize the paridigm shift in marketing that is passing them by. Rejoice, their lack of action will give your business a double edged advantage in getting customers through your door.

    Using Your Website As A Public Relations Firm-“customers can’t spend money at a business they don’t know exist”!

    Consider your website as an entry point to your business. You can have the Cooliest website in your market niche, but without visitors does it matter?

    Your website is the most cost effective venue to introduce your product or service to the public, it’s unmatched in it’s ability to connect you with cash paying customers. People will not buy something they don’t know about, said another way: “customers can’t spend money at a business they do not know exist”! You can quote me on that.

    Your website can be of service in multiple functions to your business. However; at the very least it should be one form of your company’s Public Relations presence. It can also be interactive, vibrant, engaging, a virtual 24 hour sales system. You can use it for building your Brand, selling product, offering coupons, gathering leads, offering services, sharing knowledge- think of digital or print content and videos, etc’. It’s efficient in that you can change your content in minutes (check back tommorow and I’ll have changed content on this site), try that with a newspaper, phone book, television or radio ad. You have the same multi-media production capability on your desktop as any Hollywood Movie Mogul or Print Media Tycoon.

    Are you using your website and Internet Marketing to your advantage? Are you getting everything possible from your current website? Are you using SEO to gain an unfair advantage over your competition? If not, consider allowing pixelsmarketing.com to help impact your bottom line?