Getting penalized is every webmaster’s nightmare. Even if you are completely innocent (which is unlikely as penalties seldom happen without a reason), figuring that out may take months which can actually ruin your business.
One theoretical way to quickly to solve the problem might be a 301 redirect following the logic:
- 301 redirect “transfers” the link power (which means links pointing to one particular domain will now point to a new one);
- By transferring the link power, 301-redirect indirectly transfers rankings;
- There is neither evidence nor official statement proving that 301-redirect transfers any other domain scores and records (like reputation, penalties, etc)
- So by using 301 redirect, you may transfer the link power and thus restore the former rankings of the old domain.
This might work provided the domain wasn’t penalized because of improper link building because in that case the penalty may be transferred together with the “bad” links.
Anyway, this should be tested (I wish I had a penalized domain to try that out). This forum thread discusses this solution based on (educated) guesses.
Any experience to share?
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