Don’t Over Fertilize Your Website
When I started my online marketing career, I like most, wanted it to jump start into action. Everyone wants to make a million overnight—right? The problem with that, I soon found, is that when I attempted to take short cuts, and rush the growth of my site, and manipulate my web traffic, my sales boomed for a short period, and then fizzled.
The difference, I decided was like that of a gardener who plants a garden and fertilizes it with a passion, overdoing it in every way, just because they can’t wait to see that first bloom. Mother Nature be damned! They want flowers, (or fruits, or vegetables) and they want them now!
They get them, and they feel like they’ve accomplished some grand trick on nature. But right before their eyes that trick soon turns on them, and their garden fizzles out: burned by the very nutrient giving fertilizers that should have created strong, vibrant plants when done right.
Determination and Perseverance Prevails
If you have ever seen a rocky mountainside, in picture or person, and wondered how trees somehow managed to grow on top of thick, heavy rock, you might think that’s a trick on nature too. It’s not. That took time, and lots of heavy persistence on the part of the tree. It is a testament to how determination and perseverance will win out in a war that seems severely slanted toward the opponent.
When developing my web traffic, I decided I had to be like that tree: Determined and persistent. My online strategy was to make sure I applied the proper amounts of “fertilizer”, and never allow myself to give into the impulse of getting it “now.”
Too many beginning Internet marketers think it is a field for “get rich quick” schemes. Those things rarely work, and if they do, they are doomed to be like the over-fertilized garden that sprouts big displays for a moment in time, and then droops and wilts.
As you study the methods on how to increase your business online, you’ll be tempted by many over-blown promises of instant success. Be critical when examining those methods. Many are destructive, and most will fail without ever showing any success. Their main goal is to make money for the person marketing their method.
Produce What Consumers Need
If you create a website (even if you create a free website) that delivers value added content for your visitors, you will be building a strong online presence that excites them, and makes them want more.
When I create a site to showcase family camping tents, I will give my readers the best information they can find on how to select the right size, and what to look for in an eight person tent, or other large size family tent. Doing that takes a little more time than simply slapping up a haphazard glossy page with a few words of description, but I look at is as the fertilizer that will create strong consumer loyalty.
Develop Off-Page SEO That Counts
When you are “fertilizing” your website, you have to remember to pay attention to the off-site crop as well. Those pages that generate in-bound links and search engine results need to offer the same quality as your website itself. There are two main reasons to make sure your off-page SEO is cared for and nurtured the same as your site.
The first reason is the new SEO market. With search engines developing strong methods of eliminating content farms and link bait sites, you need to prove your site is relevant, and the material that leads to it is as well.
The other reason is, those articles actually achieve search engine rankings, too. New marketers often forget that point. You want to treat the people that read those articles as if they were your website visitors, because they may well be, and you want them to click on the links too—they are your market.
Don’t Stop At First Bloom
Finally, the last mistake I’ve seen new marketers make is stopping the moment their website shows some signs of success. You can never stop working the “garden” of your online ground. When my web traffic is at its peak, I don’t sit back and rake it in, I get started on creating new content to replace the old so my site continues to interest and draw visitors in.
With retirement looming in the near future, Bruce set out to use his background in agriculture to develop the website http://hubzz.net. On his site he features in-depth, quality reviews of many products and informative guides like how to find the best family tent for the money . You can visit Bruce at his blog http://rocketrider.net.
Latest posts by DST Contributor (see all)
- Guidelines for Enhancing Social Media Sharing - June 17, 2013
- Is Search Engine Optimization Growing Faster In New York Than The Rest Of The Country? - June 12, 2013
- SEO Campaign Management: Top 3 Requirements - June 5, 2013
21 Responses to “Don’t Over Fertilize Your Website”
Newsletter
Join the Contest!
Tags
Our Projects
The agony of anticipation drives the people to have an instant result.
There is a saying, “Patience, patience is the universal virtue to success.”
I agree. One cannot have instant result since the process itself takes time. As too in the business, a businessman risks time as it is imperative to wait for results.
Bruce Reply:
August 26th, 2011 at 2:38 am
Yes, instant it isn’t, but slow & steady is worth it in the long run.
~Bruce
I would completely agree with the conclusion. I have known a lot of marketers who have definitely stopped at first bloom.
Bruce Reply:
August 26th, 2011 at 2:36 am
I know one IM’er who’s tagline is something like -
The difference between successful marketers and the not successful ones, is the latter simply give up too soon.
~Bruce
Nice post!
In addition to internet marketers, I’ve personally found that a lot of companies think seo and social marketing is something that provides instant gratification … like an ad does for traffic in most cases.
Bruce Reply:
August 26th, 2011 at 2:34 am
Instant Gratification & SEO shouldn’t be in the same sentence I don’t think!
~Bruce
I like this article, Slowly but surely is a great thing, not instant but very profitable.
Thanks for the nice tip. The first one should be the strong foundation whenever you want to start a blog to succeed.
Tremendously revealing thanks, I think your current readers would likely want significantly more well written articles such as this carry on the great work.
Fantastically good many thanks, It is my opinion your followers would probably want a good deal more writing such as this carry on the excellent work.
Astonishingly educational thank you, I do believe your visitors would definitely want more stories similar to this maintain the great effort.
Thanks for the nice tip. The first one should be the strong foundation whenever you want to start a blog to succeed.
Toronto Movers
Very informative bless you, I presume your subscribers would probably want considerably more reviews like this continue the good hard work.
I like this article, Slowly but surely is a great thing, not instant but very profitable.
Commenting on blogs that commentluv enabled with dofollow links help a site to build links throughout the web and generate high traffic in your site.
Particularly good appreciate it, I do think your readers will likely want further stories such as this continue the great hard work.
Very challenging thanks, I believe your current followers may possibly want considerably more well written articles such as this carry on the great hard work.
my husband and I have been buying local grown organic food. we have noticed a big difference in our energy levels.
Thanks on your marvelous posting! I truly enjoyed reading it, you can be a great author.I will make sure to bookmark your blog and will eventually come back at some point. I want to encourage you to ultimately continue your great writing, have a nice weekend!
I like what you guys tend to be up too. This type of clever work and coverage! Keep up the awesome works guys I’ve added you guys to my own blogroll.
This is a very interesting post and I like the fertilizer illustration you have used. It is good to take one step at a time. Most bloggers lack patience and that is why they never succeed. Slow but sure is the best and safest way to go.