When I started my online marketing career, I like most, wanted it to jump start into action. Everyone wants to make a million overnight—right? The problem with that, I soon found, is that when I attempted to take short cuts, and rush the growth of my site, and manipulate my web traffic, my sales boomed for a short period, and then fizzled.
The difference, I decided was like that of a gardener who plants a garden and fertilizes it with a passion, overdoing it in every way, just because they can’t wait to see that first bloom. Mother Nature be damned! They want flowers, (or fruits, or vegetables) and they want them now!
They get them, and they feel like they’ve accomplished some grand trick on nature. But right before their eyes that trick soon turns on them, and their garden fizzles out: burned by the very nutrient giving fertilizers that should have created strong, vibrant plants when done right.
Determination and Perseverance Prevails
If you have ever seen a rocky mountainside, in picture or person, and wondered how trees somehow managed to grow on top of thick, heavy rock, you might think that’s a trick on nature too. It’s not. That took time, and lots of heavy persistence on the part of the tree. It is a testament to how determination and perseverance will win out in a war that seems severely slanted toward the opponent.
When developing my web traffic, I decided I had to be like that tree: Determined and persistent. My online strategy was to make sure I applied the proper amounts of “fertilizer”, and never allow myself to give into the impulse of getting it “now.”
Too many beginning Internet marketers think it is a field for “get rich quick” schemes. Those things rarely work, and if they do, they are doomed to be like the over-fertilized garden that sprouts big displays for a moment in time, and then droops and wilts.
As you study the methods on how to increase your business online, you’ll be tempted by many over-blown promises of instant success. Be critical when examining those methods. Many are destructive, and most will fail without ever showing any success. Their main goal is to make money for the person marketing their method.
Produce What Consumers Need
If you create a website (even if you create a free website) that delivers value added content for your visitors, you will be building a strong online presence that excites them, and makes them want more.
When I create a site to showcase family camping tents, I will give my readers the best information they can find on how to select the right size, and what to look for in an eight person tent, or other large size family tent. Doing that takes a little more time than simply slapping up a haphazard glossy page with a few words of description, but I look at is as the fertilizer that will create strong consumer loyalty.
Develop Off-Page SEO That Counts
When you are “fertilizing” your website, you have to remember to pay attention to the off-site crop as well. Those pages that generate in-bound links and search engine results need to offer the same quality as your website itself. There are two main reasons to make sure your off-page SEO is cared for and nurtured the same as your site.
The first reason is the new SEO market. With search engines developing strong methods of eliminating content farms and link bait sites, you need to prove your site is relevant, and the material that leads to it is as well.
The other reason is, those articles actually achieve search engine rankings, too. New marketers often forget that point. You want to treat the people that read those articles as if they were your website visitors, because they may well be, and you want them to click on the links too—they are your market.
Don’t Stop At First Bloom
Finally, the last mistake I’ve seen new marketers make is stopping the moment their website shows some signs of success. You can never stop working the “garden” of your online ground. When my web traffic is at its peak, I don’t sit back and rake it in, I get started on creating new content to replace the old so my site continues to interest and draw visitors in.
With retirement looming in the near future, Bruce set out to use his background in agriculture to develop the website http://hubzz.net. On his site he features in-depth, quality reviews of many products and informative guides like how to find the best family tent for the money . You can visit Bruce at his blog http://rocketrider.net.
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