Google changes the rules all the time and if you’re cheating the system you should realize that it will eventually be your downfall. They will catch up with you when you least expect it and you will start to tremble every time you hear about a future algorithm change. Just ask anyone who has gone to bed one night and woken up without a profitable business.
People only try to cheat the system because they want quick results. If you’re building a business you should be thinking about the future and if your business can be taking away from you after one simple algorithm change you’ll find it hard to recover. Don’t do it in the first place and to help you out we can look at some SEO tactics you would be best avoiding.
Thin on content
There is nothing wrong with having a portfolio of websites and some people have great success concentrating on more than one site at a time. You have to be careful though because it’s easy to neglect some of them. When you have some sites that only have a few pages of content they won’t become successful and the search engines hate them. Just make sure you’re not spreading yourself too thin.
There used to be lots of link networks that worked great because when everyone was sharing links it would always give them improved rankings. Some of the most popular networks were destroyed and private networks started showing up. Even if people are having success with them now it’s only a matter of time before they will be found, so don’t take any chances. You don’t want your site to take a big hit when they disappear.
Writing a great article takes time and it’s a slow process if you want to see results. There are still a huge amount of people taking an article and spinning it into a thousand copies before spamming the web with them. No respectable site will ever publish them and the links are worth nothing, so concentrate your efforts on producing more unique content that people will love.
It’s not enough to have random words in your article. They do actually need to make sense and when people write with the search engines in the back of their mind that isn’t always the case. You can only stuff in a few keywords before it’s obvious you are writing for one thing. The search engines will hate it and your visitors won’t come back, so you’ll always be searching for more traffic.
Forum posting can be an excellent way to drive targeted traffic to your site. The reason it’s so good is because you can build up relationships with people and they will click on any links you give them because they trust you. If you start spamming a forum with backlinks your account will be deleted and your backlinks will be gone forever. It’s a lot of work to do for nothing.
The author of today’s guest post is Ben Kirsten. An SEO by profession, he knows the nuances of this field like the back of his hand and gives useful insights to newbies. The Panda penalty is a dreaded word for all SEO’s and has suggested some measures to avoid it in this article.