One of the main goals of SEO is to build traffic. Why are so many SEO professionals ignoring directories? Search engines have not abolished directories! Google has simply gotten stricter when it comes to acknowledging specific directories. Despite that, they are still beneficial for PR and traffic gain. There are many different types of directories that can be of great value to your website or blog. Check out the article at Search Engine Journal for a list of directory types and descriptions of each. You will also be able to find a list of recommended directories for submitting quality content. Avoid directories with lots of paid advertising or skammy content. Focus on descriptions and tags when completing submissions Detailed titles and relative tagging optimize brand awareness. For smart SEO, be selective of the directories you choose and create authority with solid link building.