*The following (short but valid) tip is by Nick LeRoy*
Too many people focus on anchor text when they seek out linking opportunities. Yes a do follow keyword related anchor text is the best, however it’s important to not overlook other linking opportunities.
Specifically I would like to address URL based links. These links typically don’t rocket your site to #1 but they can sometimes be a source of great authority.
Imagine if the New York times was willing to link to one of your content pieces. Would you consider this link a dud just because it doesn’t include your keyword? No way! This link, all though URL based will carry a lot of site authority credit and in return will increase your websites authority. High site authority can help make it easier to rank for keywords.
Yes – Anchor texts are the best, but you won’t see my turning down URL based links from authoritative sites. Make sure you keep this in consideration the next time you consider turning down a link to your site.
Nick LeRoy is the search marketing specialist at Minnesota Web Design firm DKS Systems