Pay close attention to seasonal trends in your SEO campaign and you can enjoy maximum profits throughout the year.
You have no doubt noticed Google’s clever trick of customising their homepage on certain holidays or big occasions. These simple yet effective images are always popular with visitors, and this focus on seasonal trends is something which could really give your website’s SEO a boost.
The key to SEO success lies in remaining proactive throughout the year, so remember to consider the calendar and take advantage of every seasonal opportunity.
Put a Spring in Your Step
Springtime is the season of new beginnings, and the perfect time to begin your SEO campaign, or begin to revamp it. Warmer weather and Easter present–hunting offer online retailers one of their first big opportunities to increase their sales, so take advantage of this by optimising for a seasonal keyword and making your marketing more egg-citing.
The Easter break means that people are completing projects which they wouldn’t usually have time for. For example, if your website is targeted at eager DIY enthusiasts, why not put together a few “How To” guides, or step up your social media campaign to catch the eye of those relaxing at home.
Enjoy a Summer of SEO
As the sun shines and the barbecues are lit, don’t see the summer as an opportunity to relax. Even if you are jetting away on holiday, make sure your campaign will be well taken care of in your absence. Not everybody will be lucky enough to escape to sunnier shores, so develop a few fun summer ideas to appeal to those who are still at home.
Summer is a busy time for home improvement firms, so if you are selling anything from windows to lawnmowers, make sure you are optimising fully for this busy season, and don’t miss out on this chance to attract new customers to your business.
Bring Some Autumn Colour to Your Campaign
When the leaves begin to turn and the nights draw in, it can be easy to hibernate indoors and leave your SEO campaign to take care of itself. Instead, build on your summer of success by taking this opportunity to shake up your SEO with some Halloween-themed content. This could be ideal for caterers or party organisers who can help their customers to enjoy the spooky celebrations.
Bonfire Night offers another chance to add some sparkle to your campaign and make it go with a bang. Get creative to develop a display of SEO fireworks to draw visitors to your site; for example, why not use guest blogging to share the bright lights of your website with a new audience?
Don’t Let Your Campaign Freeze in Winter
After a long year of hard SEO work, you will no doubt be looking forward to the festive season. Christmas and New Year are busy times for most industries, so play SEO Santa and give your campaign the gift of some new festive key phrases. Using Google Insights can help you to see which keywords are popular at this time of year, and could give you the helping hand you need to make the season of goodwill the season of SEO.
By remaining flexible to seasonal changes and paying close attention to the important holidays, you can enjoy a whole year of SEO success. Keep an eye on the calendar and your campaign will go from strength to strength.
This post was written by Hayley Francis, content writer for a specialist SEO company that encompasses many areas of internet marketing to give their customers the freedom to tailor their SEO campaigns.